White-Label Facebook Ads and Paid Social for Agencies
Meta, LinkedIn and TikTok advertising for your clients, run by me under your agency’s name. A flat fee per ad account, never a percentage of spend; the client owns the accounts and pays the platforms directly.
Paid social, run under your agency’s name
Your client buys social advertising from your agency. I audit or build the account, manage it every month and write the report, on Meta, LinkedIn or TikTok. Everything reaches you unbranded or in your template, and your client never hears my name unless you want them to.
You agree the budget, the goals and the price with your client. The ad account stays theirs, the ad spend goes straight from them to the platform, and my fee is a flat wholesale price per account.
The paid social work you can resell
Meta ads
Facebook and Instagram campaigns: audiences, placements, budgets and testing.
LinkedIn ads
Campaigns aimed at job titles, industries and companies, for B2B clients.
TikTok ads
Campaigns for clients whose buyers are on TikTok, with creative made for the format.
Tracking first
The pixel, conversion events and UTM tags set up and tested before any budget is spent.
Ad copy and testing
Copy written for each platform, and new versions tested against the old every month.
Monthly reporting
Results against the baseline, what changed and what comes next, in your template.
The client owns the accounts, and the rules come with them
Each platform has its own way of sharing an account with a partner, and its own rules about what can be advertised and to whom. The agency carries both, so they are settled before the first campaign.
Meta: partner access
The client’s business portfolio owns the Page, the ad account and the pixel. Meta lets an owner give a partner full control or partial access to specific assets; even with full control, a partner cannot share them with another business.
Meta: Special Ad Categories
Ads about employment, housing, financial products and services, or social issues, elections and politics must be declared as a Special Ad Category, which limits audience options or needs authorisation and a “Paid for by” disclaimer. I check this before any campaign is built.
LinkedIn: roles
In LinkedIn’s Campaign Manager, users are added to an ad account with a role, and the account’s creator becomes account manager and billing admin. The client creates the account and adds me as a user.
Ad spend
Paid by the client straight to the platform, on the client’s own payment method. My fee never includes ad spend.
No percentage of spend
A flat fee per ad account, so nobody has a reason to push the budget up.
A mutual NDA first
I sign one before you share client names, details or logins.
From brief to first report
Brief and access
The client, the offer, the budget and the goal, then partner access to the client’s accounts. I record a baseline.
Tracking
The pixel, conversion events and UTM tags checked or set up, and tested end to end.
Build and launch
Campaigns, audiences and copy, approved by you, then launched with close checking.
Report
Results against the baseline and the plan for next month, in your template.
Three ways to resell paid social
Wholesale is half my retail price for Facebook ads management, rounded to the nearest $50. The retail price is the market rate: Clutch’s social media marketing rates put agencies in the United States at $100 to $149 an hour; its overall band, $25 to $49, includes lower-cost regions. At the $124.50 midpoint of the US band and 19 hours a month, that is $2,365.50, rounded to $2,350 a month, the same method and the same prices as my white-label PPC. Fixed engagements are that figure pro rata.
Paid social audit
A review of one Meta, LinkedIn or TikTok ad account, with the fixes in priority order, in your template.
- Account structure, audiences and settings
- Pixel, events and conversion tracking check
- Creative and placements review
- Special Ad Category check
- A prioritised fix list you can present as your own
Account build
A new or rebuilt account, with tracking verified before any budget is spent.
- Everything in the audit
- Campaign structure and audiences
- Ad copy written for the client
- Pixel and conversion events set up and tested
- Launch, then two weeks of close checking
Monthly management
Ongoing management of one client’s ad account, with a monthly report in your template.
- Budget, audience and placement changes
- Creative testing and new ad copy
- Landing page feedback for the client
- Monthly report you send as your own
Retail price from Clutch’s social media marketing pricing page, read on 11 November 2026. Prices are per ad account and never include ad spend. Ad creative is on the white-label graphic design page. Organic posting and community replies are on the white-label social media management page. All prices are on the white-label price list.
FAQ
Sell paid social without hiring a media buyer.
Partner enquiries are open. Tell me about the client, the platforms and the budget, and I will tell you which option fits.
Useful before you decide
Tools and writing for agencies reselling paid media.