White-Label SEO and PPC Pricing for Agencies
Every wholesale price in one place, with the source behind each one. The rule is the same for every service: half the retail or market rate, rounded to the nearest $50, so you know your margin before you quote.
One rule for every wholesale price
Every wholesale price is half the retail or market rate for the same work, rounded to the nearest $50. Where I sell a service directly, that is my published retail price. Where I do not yet, it is a market rate from a published pricing survey, set the same way my retail prices are. Either way, the source is listed below, so you can check it.
A wholesale price on its own tells you what you pay, not what the market pays. Publishing the basis as well lets you see your margin before you quote.
Wholesale prices for agency partners
| Option | Retail or market rate | Wholesale to you |
|---|---|---|
| SEO audit, 4 weeks SEO | $3,000 | $1,500 |
| Architecture sprint, 12 weeks SEO | $9,000 | $4,500 |
| Monthly SEO SEO | $3,250/mo | $1,650/mo |
| PPC audit, 2 weeks PPC | $1,100 | $550 |
| Account build, 4 weeks PPC | $2,150 | $1,100 |
| Monthly management PPC | $2,350/mo | $1,200/mo |
| Local SEO audit, 2 weeks Local SEO | $700 | $350 |
| Local setup, 4 weeks Local SEO | $1,450 | $750 |
| Monthly local SEO, per location Local SEO | $1,550/mo | $800/mo |
| Link audit and plan, 2 weeks Link building | $950 | $500 |
| Digital PR campaign, 8 weeks Link building | $3,900 | $1,950 |
| Monthly link building Link building | $2,100/mo | $1,050/mo |
| AI search citation audit AI search | $2,250 | $1,150 |
| Content pipeline audit Content | $1,650 | $850 |
Prices checked on 8 November 2026. Retail prices were set on 24 October 2026. Each option links to its service page.
Where each retail or market rate comes from
| Service | How the price is set |
|---|---|
| SEO Retail | Ahrefs’ poll of 439 SEO providers: consultancies charge $3,250 a month on average. Fixed engagements are that monthly figure pro rata. Ahrefs, SEO pricing |
| PPC Market rate | Clutch puts most PPC agencies at $100 to $149 an hour. The $124.50 midpoint x 19 hours a month is $2,365.50, rounded to $2,350. Clutch, PPC pricing |
| Local SEO Market rate | Ahrefs’ poll: providers serving local markets charge $1,557 a month on average, rounded to $1,550. Prices are per location. Ahrefs, SEO pricing |
| Link building Market rate | No survey prices earned link building as a retainer, so it is priced as SEO hourly work: Ahrefs’ average SEO rate of $111 an hour x 19 hours, about $2,100 a month. Ahrefs, SEO pricing |
| AI search Retail | Priced as SEO consultancy, at the Ahrefs average, because there is no reliable survey of AI search pricing yet. Ahrefs, SEO pricing |
| Content Retail | Clutch’s content marketing band of $100 to $149 an hour, midpoint x 19 hours a month, pro rata for the 3-week audit. Clutch, content marketing pricing |
For services quoted per client, the same method applies: a published hourly or monthly figure for the category, then half of it.
What you keep at the market rate
If you charge your client the market rate, the gap over wholesale is roughly half the price. What you keep is less, because selling and managing the account takes your own time, and payments cost fees. The table assumes, as an example, 6 hours of your time a month at $50 an hour and 3% payment fees.
| Service | Client pays | Wholesale | You keep | Margin |
|---|---|---|---|---|
| Monthly SEO | $3,250/mo | $1,650/mo | $1,202.50 | 37.0% |
| Monthly PPC management | $2,350/mo | $1,200/mo | $779.50 | 33.2% |
Example figures, not a forecast. The markup calculator uses your own price, hours and fees, and markup vs margin explains why the two percentages differ.
Included, and what stays with the client
The work described
Each option lists what it delivers on its service page. Nothing is added to the invoice that was not agreed.
Unbranded delivery and reporting
Reports and documents in your template or with no branding, at no extra cost.
Ad spend and client costs stay with the client
Ad spend, the client’s own software and hosting are paid by the client, never marked up by me.
No minimum
One audit for one client is fine. Each client gets its own statement of work.
FAQ
Price your first resold client.
Partner enquiries are open. Send the client and what you plan to sell them, and I will confirm the wholesale price before you quote.
Useful before you decide
Tools and writing for setting your own price on resold work.