White-Label Link Building for Agencies
Earned links for your clients through outreach, digital PR and content worth citing, delivered by me under your agency’s name. No bought links, no networks, and every link reported by page and site.
Earned links for your clients, under your agency’s name
Your client needs links from sites their market reads. I earn them, through outreach, digital PR and content worth citing, and report every one to you unbranded or in your template. Your client never hears my name unless you want them to.
You set the price and keep the client. The links point to your client’s site and stay there whether or not you keep working with me.
No bought links, no networks, no guaranteed counts
Much white-label link building is sold by the link: a price per guest post or placement, with a domain rating attached. Google’s spam policies describe much of that as link spam, including buying or selling links for ranking purposes, exchanging goods or services for links, and advertorials whose links pass ranking credit. The penalty, if one comes, lands on your client’s site and your agency’s reputation.
So the policy here is simple. Links are earned, never bought; there are no private blog networks; and there is no fixed number of links, because a guaranteed count is often a sign the links were paid for. What you get instead is a report of every link, with the page, the site and how it was earned.
The link building work you can resell
Link audits
The client’s profile against competitors, the gaps, and any risky links worth knowing about.
Digital PR
Campaigns built on data, tools or expert views that writers want to cite, pitched to the right publications.
Expert contributions
Quotes and commentary from your client’s experts placed where journalists and writers look for them.
Unlinked mentions
Places that already name your client without linking, turned into links.
Broken link replacement
Outdated or broken resources on relevant sites replaced with your client’s better page.
Link reports
Every link with the page, the site, the date and how it was earned, in your template.
From brief to first link report
Brief and audit
The client, its market and its experts, then the audit and the pages worth earning links to.
Angles and prospects
The outreach and PR angles, and the publishers and writers to approach, agreed with you.
Outreach
Personalised pitches and follow-ups, never automated blasts.
Report
Every link and mention, with what is planned next, in your template.
Three ways to resell link building
There is no reliable survey of what earned link building costs as a retainer, so it is priced as SEO work by the hour. In Ahrefs’ poll of 439 SEO providers, the average hourly rate was $111; at 19 hours a month that is about $2,100 a month. Fixed engagements are that figure pro rata, and wholesale is half, rounded to the nearest $50.
Link audit and plan
Where the client’s links stand against competitors, and a plan for earning the ones that matter.
- Backlink profile review, including risky links
- Competitor link gap
- Pages worth earning links to
- Outreach and digital PR angles for the client
- A plan you can present as your own
Digital PR campaign
One campaign built around something journalists and writers want to cite: data, a tool or a strong expert view.
- Everything in the audit
- The campaign asset researched and written
- Media and publisher list
- Pitching and follow-up
- Every resulting link and mention reported
Monthly link building
Ongoing outreach for one client: resource pages, expert contributions, unlinked mentions and digital PR.
- Prospecting and personalised outreach
- Expert quotes and contributions
- Unlinked brand mentions turned into links
- Broken and outdated link replacement
- Monthly link report you send as your own
Market rate from Ahrefs’ SEO pricing poll, checked on 8 November 2026. Prices cover the work, never a number of links. All prices are on the white-label price list.
FAQ
Sell link building you can stand behind.
Partner enquiries are open. Tell me about the client, their market and what you have sold them, and I will tell you which option fits.
Useful before you decide
Pricing and writing for agencies reselling search work.