White-Label Local SEO Services for Agencies
Google Business Profile, citations, location pages and reviews for your local clients, done by me and delivered under your agency’s name. Your client owns the profile; you set the price and keep the client.
Local SEO for your clients, under your agency’s name
Your client is a local business: a dental practice, a law firm, a trades company. They want more calls and visits from people nearby. I do the local SEO, from the Google Business Profile to citations, location pages and reviews, and everything reaches you unbranded or in your template.
The profile and every account stay in your client’s name. You set the price and keep the client.
The local SEO work you can resell
Google Business Profile
Categories, services, hours, photos and posts kept complete and current, because the profile is what searchers see first.
Citations and NAP consistency
The business name, address and phone number made consistent across the directories and data sources that matter for the client’s market.
Location and service pages
Pages on the client’s site for each location or service area, written for the people searching there.
Reviews, within Google’s rules
A process that asks every customer the same way, and replies drafted for the client to approve.
Local rank tracking
Rankings checked across the service area, not from one point, because map results change with the searcher’s location.
Monthly reporting
Calls, direction requests, website visits and rankings, in your template.
Your client owns the profile; reviews stay honest
Your client stays the primary owner of their Google Business Profile, and I join as a manager. Google’s help page on owners and managers says managers have mostly the same access as owners, except that they cannot add or remove users or remove the profile. The client keeps control, and removing me takes a minute.
Reviews are the part of local SEO with the clearest rules. Google’s policy on fake engagement prohibits paid or incentivised reviews and reviews from people with a conflict of interest, and it says businesses may not discourage negative reviews or selectively ask for positive ones. I do none of these, so your client’s profile is not put at risk by work sold under your name.
From brief to first report
Brief and access
The business, its locations and service area, then manager access to the profile and access to the site.
Audit and baseline
The audit, and rankings, calls and visits recorded before anything changes.
Foundations
On setup, the profile, the main citations and the location page are fixed.
Manage and report
Profile updates, review replies, citation fixes and a report you send as your own.
Three ways to resell local SEO
I do not sell local SEO directly yet, so the market rate comes from the same source as my SEO retail price. In Ahrefs’ poll of 439 SEO providers, those serving local markets charge $1,557 a month on average, rounded here to $1,550. Fixed engagements are that figure pro rata, and wholesale is half, rounded to the nearest $50. Every price is per location.
Local SEO audit
Where the business stands in local search, and what to fix first, in your template.
- Google Business Profile review
- Citation and NAP consistency check
- Location page and on-page review
- Reviews: volume, recency and replies
- A prioritised fix list you can present as your own
Local setup
The audit, then the foundations fixed: profile, citations and the location page.
- Everything in the audit
- Business Profile categories, services and details completed
- Main citations corrected or created
- Location page written or improved
- A review request process that follows Google’s rules
Monthly local SEO
Ongoing local SEO for one location, with a monthly report in your template.
- Business Profile posts, photos and updates
- Review replies drafted for the client to approve
- Citation monitoring and fixes
- Local rankings tracked across the service area
- Monthly report you send as your own
Market rate from Ahrefs’ SEO pricing poll, checked on 8 November 2026. Businesses with many locations are scoped together before you quote. All prices are on the white-label price list.
FAQ
Sell local SEO to your local clients.
Partner enquiries are open. Tell me about the business, its locations and what you have sold them, and I will tell you which option fits.
Useful before you decide
Pricing and writing for agencies reselling search work.