About

I’m Yash Tulsyani, a growth systems architect designing organic discoverability infrastructure for modern SaaS companies. My work sits at the intersection of SEO systems↗, AI-search visibility↗, and utility-led acquisition↗.

Most growth advice is shaped by the channel it was sold through. I’m interested in the underlying system, how discoverability ecosystems behave under AI search, how utility compounds where content decays, and how SaaS companies design infrastructure they own forever. If you want the short version: here’s what I’m working on now→.

Web properties

Two sites I own and run.

fullstackdigitalmarketer.com ↗

This site. My digital-marketing brand and operator workspace: growth systems, AI-search visibility, the services I offer, and the free SEO tools I build in public.

Live Launched Apr 2025
yashtulsyani.com ↗

Where I write. Two unpublished books and essays on relationships, attention and how we experience time, drawing on physics and psychology without claiming either settles anything about how to live. Nothing to do with marketing, which is the point.

Live Launched May 2026

Personal updates

A chronological log of milestones, launches, and notable moments, kept here because timelines are easier to read than long bios.

Published the B2B SaaS SEO cluster

A pillar and four supporting pieces on buying committees, why low-volume keywords carry the value, and what to build in which quarter.

Aug 2026

Ten free SEO tools live

Schema validation, topical mapping, internal link mapping, entity extraction, snippet previews, and more. All client-side, no signup.

Jul 2026

Rebuilt the site on a build-enforced link architecture

Every post now links up to its cluster pillar, laterally to siblings, and out to a service or tool. The build fails if a page is orphaned.

Jun 2026

Split the writing onto its own domain

yashtulsyani.com became the place for the books, the essays and the reading. Everything commercial stayed here. Same person, two rooms, and neither audience has to scroll past the other.

May 2026

Published a framework for AI-citation surface

A working model for engineering content to be cited by ChatGPT, Perplexity, and the next search layer, chunking, entities, and source signals.

Mar 2026

Shipped the Topical Map Generator

A free utility for SaaS founders to model entity coverage and topical clustering from a single seed term, the first in a series of public tools.

Feb 2026

Started writing publicly on AI-search infrastructure

Began a weekly publishing rhythm on the citation layer, discoverability ecosystems, and how SaaS distribution will be shaped by AI retrieval.

Oct 2025

Launched fullstackdigitalmarketer.com

My digital-marketing brand and portfolio, covering demand generation, SEO, content, and growth for B2B SaaS.

Apr 2025

Began building free SEO utilities

Started shipping small public tools, schema validators, snippet previewers, topical mappers, as a thesis on utility-led acquisition.

Aug 2023

First SEO consulting engagement

Started taking on SaaS SEO retainers, the work that eventually shaped my system-design approach to organic growth.

May 2021

Stack & tooling

A snapshot of the systems and software I use day-to-day for research, building, writing, and shipping.

Research & Audit
Ahrefs Semrush Screaming Frog Google Search Console Perplexity Merj Log Analyser Google Analytics Microsoft Clarity
Paid & Demand
Google Ads Apollo.io Lemlist HubSpot LinkedIn Ads Meta Ads
AI & Modeling
ChatGPT (Pro) Claude Gemini Deep Research NotebookLM Cursor Claude Code
Writing & Notes
Obsidian Notion Readwise Ghost Adobe Creative Suite Miro Trello
Build & Ship
WordPress + Kadence Framer Vercel Next.js Figma Yoast SEO Web3Forms BigCommerce Stripe

Career

A condensed timeline of the work that shaped how I think about organic growth. The fuller version lives on LinkedIn ↗.

Apr 2025 – Now Current

Head of growth marketing

BetterBugs

Own the organic and AI-search growth system at a developer-tools SaaS.

40L+impressions / mo
2L+organic clicks / mo
ChallengeGrowth leaned on referrals and paid channels, with organic discovery thin and nothing compounding month to month.
ImpactBuilt a utility-led SEO engine of free tools, entity-mapped content, and AI-search visibility, which turned organic into a channel the company owns, now driving 40L+ monthly impressions and 2L+ organic clicks.
Paid, as researchFrom May to December 2025, ran Google paid search deliberately as a research instrument: broad, phrase and exact match in parallel to read real demand, competitor coverage and true CPC, rather than to buy conversions. Paid answers in weeks what organic takes quarters to reveal.
Organic, in parallelRan the SEO programme alongside it rather than after it, feeding the keyword and demand data straight from paid into cluster formation, and cross-checking against SEMrush. Built developer utilities as the link asset, which earned backlinks from 50+ referring domains with AS 50 and above. The paid spend paid for itself twice: once in clicks, once in telling the organic programme where to aim.
Apr 2025 – Now Current

Head of growth marketing

QAble

Build topical authority for a software-testing services company.

12xorganic lift
0 → 1topical authority
ChallengeA services company in a crowded QA market with almost no organic footprint and no topical structure to rank against competitors.
ImpactEntity-mapped editorial architecture, internal-linking models, and a content-velocity system lifted organic 12x and built the authority documented in the QAble case study.
WebsiteRebuilt the company website on Next.js, developed with Claude Code, and launched it in June 2026. Moving off the previous stack meant the content architecture and the rendering could finally be designed together rather than fought against each other.
PublishingEstablished a weekly cadence: a written newsletter, a recorded session, and longer thought-leadership pieces on video. Publishing on a schedule is what turns topical authority from a plan into an asset, because the compounding only starts once the cadence is reliable.
Attachments QAble Weekly, recording one QAble Weekly, recording two Thought leadership talk Product demo, motion graphics QAble website launch
Apr 2023 – Apr 2025

Senior brand strategist

Turabit AI

Owned the organic and outbound growth system at a B2B SaaS company.

8–10kimpressions / mo
20demo meetings
30MQLs
ChallengeNo website, no organic presence, and no repeatable source of pipeline to hand sales.
ImpactDesigned and built the site on WordPress from scratch, then stood up SEO plus an automated cold-outbound programme. Within four months organic reached 8–10k impressions and 200–250 visitors a month, and outbound produced 20 demos and 30 MQLs over nine months.
LaunchDesigned and built the company website on WordPress from scratch and launched it on 1 June 2024. SEO began that month and reached 8,000 to 10,000 impressions and 400 to 500 clicks a month, with 200 to 250 organic users a month, within four months of launch.
OutboundRan automated cold email using Lemlist and Apollo alongside the organic work, producing 20 demo meetings and 30 MQLs between January and September 2024.
Nov 2022 – Apr 2023

Brand strategist

Turabit AI

Built the marketing function from the ground up as an early hire.

5person team
6 moto build
ChallengeNo marketing function, no operations, and no reporting to make any of the work measurable.
ImpactHired and trained a five-person team and set up the marketing operations, project management, and reporting discipline the function still runs on.
TeamJoined as an individual contributor and built and trained a five-person marketing team within six months, setting up the marketing operations and project management that followed.
Aug 2019 – Oct 2022

Independent content creator

Self-employed

Built an organic audience and turned it into an all-inbound business.

200k+followers
15–20inbound / day
ChallengeConverting a psychology and philosophy audience into revenue without any paid acquisition.
ImpactAutomated inquiry routing across Instagram and Facebook DMs into a counselling practice running on 15–20 qualified inbound conversations a day, entirely organic. First proof that distribution plus a useful offer compounds into owned demand.
Apr 2019 – Jul 2019

Content strategist

U & I Interiors

A short in-house stint on the strategy side of creative work.

ChallengeTurning brand and client requirements into creative direction other people could execute against.
ImpactHosted creative brainstorming sessions and gave direction and feedback to designers and copywriters, and pitched creative concepts and strategies to clients and senior leadership.
Apr 2018 – Mar 2019

Creative head

Writopedia Consultants

The first job, and where the production discipline came from.

ChallengeLeading creative output across very different mediums and clients on tight timelines.
ImpactLed the creative team through development and production across print, digital, social and video. The craft foundation for the systems work that came later.

Education

Diploma, Film and TV Direction
Zee Institute of Media Arts, Mumbai
2019 – 2020
Bachelor of Computer Applications
GLS University, Ahmedabad
2015 – 2018

How this site was made

A short colophon, for the people who care about how things are built (which, if you’re reading this far, is probably you).

This site is structurally inspired by Adam Durrant’s portfolio ↗, specifically its persistent sidebar, editorial rhythm, and operator-feel composition. I rebuilt the system from scratch in a different visual language to make it my own.

It’s deliberately built on a stack I don’t normally use day-to-day:

  1. WordPress with the Kadence theme as the content platform, chosen for write-anywhere portability rather than developer ergonomics.
  2. Custom HTML blocks for every page section, each block is fully self-contained (HTML + CSS + JS in one file), with prefixed class names to prevent theme conflicts.
  3. Inter as the primary typeface, with JetBrains Mono for keyboard shortcuts and timestamps. Light is default; dark is user-toggled and remembered in localStorage.
  4. No frameworks, no build steps, no bundlers, every interaction is vanilla JavaScript and CSS variables. The whole site loads in under one round-trip on a cold cache.

I chose this constraint partly as a stress test of utility-led SEO principles→, partly because I wanted to prove that a calm, premium operator site doesn’t need 14 npm packages and a CDN to feel modern.

If you want to lift the design system or borrow a section, that’s fine, the code isn’t sacred. Just don’t copy the wording, please.

Contact

My local time: ·

Email

Best for systems thinking, long emails welcome

Compose

Arrange a call

30 minutes, no pitch, let’s talk systems

Calendar

Stay in touch

I’m most responsive on LinkedIn

LinkedIn ↗ Substack ↗