B2B SaaS SEO that compounds, in Google and in AI answers.
Hey there, I’m a growth systems architect and a B2B SaaS SEO consultant. I build the site architecture, internal links and free tools that turn organic search into a channel you own.
SEO systems · AI-search visibility · utility-led acquisition · 7+ years in SEO and growth
Free developer utilities I built for a developer-tools SaaS earned links from 50+ domains with Authority Score 50 and above, more about my work →
A B2B SaaS site I built from scratch reached 8,000 to 10,000 monthly impressions within four months of launch.
Get to know me: I think about discoverability ecosystems, AI-citation surface, and systems that compound, about page →
See how I structure work and what I’m currently focused on, now page →
I build free SEO tools in public and write up the thinking behind each one, see the tools →
I write operator notes on growth systems and AI search, read the blog →
Not taking on new work right now, but always glad to talk ideas, say hello →
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Personal updates
View allPublished a framework for AI-citation surface
A working model for engineering content to be cited by ChatGPT, Perplexity, and the next search layer.
Rebuilt the Topical Map Generator
It now clusters your own keyword export, picks pillars on breadth as well as volume, and flags cannibalisation before you write.
Recent writing
View allNon-solicitation agreements: a plain guide for agencies and partners
What a non-solicitation agreement covers, how it differs from a non-compete, where enforceability varies, and a clause-by-clause example for agencies.
Outsource SEO or hire? The real costs, and what to keep in-house
Should you outsource SEO? Sourced costs for hires, agencies and freelancers, a calculator for when hiring is cheaper, and what to keep in-house.
Markup vs margin: the difference, a conversion chart, and the costly mix-up
Markup vs margin explained: the formulas, a two-way conversion chart, a converter, what the mix-up costs and what a discount does to your margin.
What is white-label SEO? How it works, what agencies keep, and the risks
What is white label SEO? How it works, what an agency keeps after its own time and fees, the contract clauses to insist on, and when to say no.
Start here
- Choosing a SaaS SEO agency, and when not to hire oneB2B SaaS SEO
- B2B SEO strategy: what to build in which orderB2B SaaS SEO
- How to improve brand visibility in AI search: what moves the needleAI Search
- B2B SaaS SEO: the economics, and the pages that carry itB2B SaaS SEO
- SEO for B2B SaaS: what to do at each stageB2B SaaS SEO
- Full stack marketer: the skills, the pay, and why breadth is not the jobCraft
- ChatGPT visibility: how it picks sources, and what you can influenceAI Search
Reading list
View allLatest tools
View allMeta Title Generator
Writes SEO titles from page-type formulas, measures each in pixels with a desktop and mobile preview, flags the documented reasons Google rewrites titles, and audits a whole list for duplicates and boilerplate.
JSON-LD Schema Validator
Checks every JSON-LD block on a page together: duplicate and near-identical @id values, broken references, plugin conflicts, Google eligibility as it stands today, and a repaired copy.
AI Citability Checker
Scores every passage of a page on seven rules, all shown, for how well it can be quoted in AI answers, shows each passage without its heading, ranks them against your question and applies snippet controls.
Topical Map Generator
Turns your own keyword list into hubs, clusters and pillars, maps them to the pages you already have, flags cannibalisation, ranks what to build first and writes the internal link plan.
Contact
Always happy to help
Arrange a call
30 minutes, no pitch, let’s talk systems
Stay in touch
I’m most responsive on LinkedIn