Growth systems, not campaigns.

I’m Yash Tulsyani, a growth systems architect. I design organic discoverability infrastructure ↗ for modern SaaS companies, with a focus on utility-led SEO and AI-search visibility. More about me ↓

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Get to know me: I think about discoverability ecosystems, AI-citation surface, and systems that compound, about page →

See how I structure work and what I’m currently focused on, now page →

I’ve shipped utility-led SEO systems generating 40L+ monthly impressions, the full breakdown →

I write operator notes on growth systems and AI search, read essays →

Free tools I’ve built, schema validators, topical map generators, AI snippet previewers, explore tools →

Want to work together? I take a small number of engagements per quarter, say hello →

Personal updates

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Published a framework for AI-citation surface

A working model for engineering content to be cited by ChatGPT, Perplexity, and the next search layer.

Mar 2026

Shipped the Topical Map Generator tool

A free utility for SaaS founders to model entity coverage and topical clustering from a single seed term.

Feb 2026

Recent writing

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Marketing metrics: track many, report the few that decide

Marketing metrics are worth tracking widely and reporting narrowly. The four that constrain each other, how ratios mislead, and what earns page one.

21 marketing lessons that each cost me something

Marketing lessons grouped by the decision they should change: strategy, measurement, execution and people. The expensive ones, not the aphorisms.

Conversion rate benchmarks and the denominator problem

Conversion rate benchmarks compare measurements that were never the same. How denominators differ, why mobile looks worse than it is, and what to segment.