White-Label Social Media Management for Agencies
Content plans, posts, scheduling and community replies for your clients, done by me under your agency’s name. Nothing is published without your approval, and the followers are never bought.
Social media management, under your agency’s name
Your client buys social media management from your agency. I plan the content, produce the posts, schedule them once approved and handle routine replies. Everything reaches you unbranded or in your template, and your client never hears my name unless you want them to.
This page covers organic social: the posts and the community. Paid advertising is on my white-label paid social page.
The social media work you can resell
A content plan
Content pillars and a posting plan built from what the client sells and what has worked before.
Posts
Graphics, captions and short video edits in the client’s brand, from your or the client’s footage and images.
Scheduling
Approved posts scheduled in the client’s own accounts or publishing tool.
Community replies
Routine comments and messages answered in the client’s voice, within the hours agreed.
Escalation
Complaints, legal questions and anything sensitive sent to you, not answered by me.
Monthly reporting
Reach, engagement and what drove enquiries, with next month’s plan, in your template.
Nothing goes out without approval, and the numbers stay real
Social media puts the client’s name in public every day, so three things are settled before the first post: who approves, how access works, and what will never be done to the numbers.
Two-step approval
Posts go to you first, then to your client through you. Nothing is published until both have approved it.
Scope in countable units
Posts, platforms, formats and community hours are written into the statement of work, so both sides know what a month includes.
Access without passwords
I work through each platform’s partner and role features, such as Meta’s partner access and LinkedIn’s user roles, never a shared login.
No bought followers or engagement
The US Federal Trade Commission’s rule on reviews and testimonials makes it an unfair or deceptive practice to buy or sell fake followers, views or likes that misrepresent influence for a commercial purpose. I never do either.
The client owns the content
Posts, graphics and captions made for the client belong to the client once paid for, and the accounts stay in the client’s name or yours.
A mutual NDA first
I sign one before you share client names, details or logins.
From brief to the first month of posts
Brief and access
The client’s brand guide, tone, products, past top posts and topics to avoid, then partner access to the accounts.
Audit and plan
What has worked, what competitors do, and the content plan for your approval.
First posts
Templates, a caption style sheet and the first month of posts, through two-step approval.
Publish, reply, report
Approved posts scheduled, routine replies handled, and a report in your template.
Three ways to resell social media management
I do not sell social media management directly, so the price starts from the market rate. Clutch’s social media marketing rates put agencies in the United States at $100 to $149 an hour; its overall band, $25 to $49, includes lower-cost regions. At the $124.50 midpoint of the US band and 19 hours a month, that is $2,365.50, rounded to $2,350 a month, the same method as my other prices. Fixed engagements are that figure pro rata, and wholesale is half, rounded to the nearest $50.
Social media audit and plan
A review of the client’s profiles and what has worked, then a content plan, in your template.
- Profiles, past posts and results reviewed
- Competitor and audience notes
- Content pillars and posting plan
- A plan you can present as your own
Set-up and first month
Profiles tidied, templates and a caption style made, and the first month of posts produced and approved.
- Everything in the audit
- Profile and bio updates
- Post templates in the client’s brand
- A caption style sheet
- First month of posts, approved before publishing
Monthly social media management
Posts produced, approved and scheduled, and community replies handled, to a scope agreed per client.
- Posts, platforms and community hours agreed in countable units
- Two-step approval: you, then your client
- Routine replies, with sensitive comments sent to you
- Monthly report you send as your own
Market rate from Clutch’s social media marketing pricing page, read on 11 November 2026. The monthly scope is agreed per client in posts, platforms and community hours. Original video shoots and paid ads are not included. All prices are on the white-label price list.
FAQ
Sell social media management without hiring for it.
Partner enquiries are open. Tell me about the client, the platforms and what you have sold them, and I will tell you which option fits.
Useful before you decide
Pricing, tools and writing for agencies reselling work under their own brand.