White-Label Web Design for Agencies
Sitemaps, wireframes, screens and design systems for your clients’ websites, designed by me and delivered under your agency’s name. The client owns the domain, the hosting and the files; you set the price and keep the client.
Website design, delivered under your agency’s name
Your client buys a website from your agency. I design it: the sitemap, the wireframes, the screens at phone, tablet and desktop widths, and the design system your developer builds from. It all reaches you unbranded or in your template, and your client never hears my name unless you want them to.
This page covers design. The build, whether by your own developer or my white-label web development, starts from the handover, so you can mix and match. You set the price and keep the client.
The design work you can resell
Sitemap and structure
Which pages the site needs, how they connect and what each one is for, agreed before any screens are drawn.
Wireframes
The layout of each page without colour or imagery, so content and structure are settled first.
Visual design
Final screens at phone, tablet and desktop widths, in the client’s brand.
A design system
Colours, type styles and components, so new pages look like the rest of the site.
Accessible contrast
Text checked against WCAG 2.2’s minimum contrast of 4.5:1, or 3:1 for large text.
Developer handover
Specs, assets and notes your developer needs to build the site without guessing.
What stays with your client
The question to settle before any website project is who owns what once it is finished. My answer is the same for every partner: the client, or your agency if that is what your contract with the client says. Never me.
The domain
Registered to the client. ICANN’s registrant benefits and responsibilities set out what the person or business a domain is registered to is entitled to, including information on managing and transferring it.
The hosting account
In the client’s name or your agency’s, never mine.
The design files
Handed over in full when the work is paid for, in your design tool account or as exported files.
Licensed fonts and images
Bought or licensed in the client’s or your agency’s name, so the licence stays with the site.
Site access
Design needs no access to the live site. For a review inside WordPress, an Editor account is enough; Administrator is not needed.
A mutual NDA first
I sign one before you share client names, details or logins.
Six weeks from brief to handover
Brief and sitemap
The client, its brand, its goals and what you have sold them, then the sitemap for your approval.
Wireframes
Page layouts without colour, then a round of changes from you and your client.
Visual design
Final screens and the design system, then a round of changes.
Handover
Specs, assets and notes for the build, in your template.
Three ways to resell web design
I do not sell web design directly, so the price starts from the market rate. Clutch puts web design companies at around $100 to $149 an hour. At the $124.50 midpoint and 19 hours a month, that is $2,365.50, rounded to $2,350 a month, the same method as my other prices. Fixed engagements are that figure pro rata, and wholesale is half, rounded to the nearest $50.
Landing page design
One page designed for a campaign or a launch, at phone, tablet and desktop widths, ready for your developer.
- Page structure and wireframe
- Visual design at three widths
- A round of changes at each stage
- Developer handover with specs and assets
Website design
A site designed from sitemap to final screens, with the design system your developer builds from.
- Sitemap and page wireframes
- Visual design at phone, tablet and desktop widths
- Design system: colours, type and components
- Text contrast checked against WCAG 2.2
- A round of changes at each stage
- Developer handover with specs and assets
Monthly design support
New pages, landing pages and changes for one client site, designed in the site’s existing system.
- New page and landing page designs
- Changes to existing pages
- Design system kept up to date
- Handover for each piece of work
Market rate from Clutch’s web design pricing page, read on 10 November 2026. Builds are priced on the web development page. All prices are on the white-label price list, and the markup calculator works out your price from them.
FAQ
Sell website design without hiring a designer.
Partner enquiries are open. Tell me about the client, the site and what you have sold them, and I will tell you which option fits.
Useful before you decide
Pricing and writing for agencies reselling work under their own brand.