Facebook Ads Management Services, Plus LinkedIn and TikTok
Audits, account builds and monthly management for Meta, LinkedIn and TikTok ads, with tracking verified before any budget is spent. You own the accounts and pay the platforms; my fee is flat per ad account, never a share of spend.
Facebook ads management for your own accounts
I audit or build your ad account on Meta, LinkedIn or TikTok, then manage it every month. Before any budget is spent, I check that the pixel and conversion events record the result you want, because every number in the report, and any campaign set to optimise for conversions, depends on them.
The accounts stay in your business portfolio, the ad spend goes straight from you to the platform, and my fee is flat per ad account. Every month you get a report against the baseline we recorded at the start.
The paid social work, end to end
Meta ads
Facebook and Instagram campaigns: audiences, placements, budgets and testing.
LinkedIn ads
Campaigns aimed at job titles, industries and companies, for B2B offers.
TikTok ads
Campaigns for buyers who are on TikTok, with copy written for the format.
Tracking first
The pixel, conversion events and UTM tags set up and tested before any budget is spent.
Ad copy and testing
Copy written for each platform, and new versions tested against the old every month.
Monthly reporting
Spend, results against the baseline, what changed and what comes next.
You own the accounts, and the rules are checked first
Each platform has its own way of sharing an account with a partner, and its own rules about what can be advertised and to whom. Both are settled before the first campaign.
Meta: partner access
Your business portfolio owns the Page, the ad account and the pixel. Meta lets an owner give a partner full control or partial access to specific assets; even with full control, a partner cannot share them with another business.
Meta: Special Ad Categories
Ads about employment, housing, financial products and services, or social issues, elections and politics must be declared as a Special Ad Category, which limits audience options or needs authorisation and a “Paid for by” disclaimer. I check this before any campaign is built.
LinkedIn: roles
In LinkedIn’s Campaign Manager, users are added to an ad account with a role, and the account’s creator becomes account manager and billing admin. You create the account and add me as a user.
Ad spend
Paid by you straight to the platform, on your own payment method. My fee never includes ad spend.
A flat fee, not a percentage of spend
Many agencies charge a share of ad spend. Linear Design’s guide to Facebook ad management says fees of around 15% to 20% of spend are common. A flat fee does not grow when the budget does, so nobody has a reason to push spend up. At those rates, a percentage fee costs more than my $2,350 a month once spend passes $11,750 a month at 20%, or about $15,700 at 15%.
| Ad spend | At 15% to 20% of spend | Flat fee |
|---|---|---|
| $5,000 a month | $750 to $1,000 | $2,350 |
| $10,000 a month | $1,500 to $2,000 | $2,350 |
| $20,000 a month | $3,000 to $4,000 | $2,350 |
Percentage fees from Linear Design’s guide; the flat fee is mine. Working: $2,350 / 0.20 = $11,750; $2,350 / 0.15 = $15,666.67.
From first call to first report
Brief and access
Your offer, budget and goal, then partner access to your accounts. I record a baseline.
Tracking
The pixel, conversion events and UTM tags checked or set up, and tested end to end.
Build and launch
Campaigns, audiences and copy, approved by you, then launched with close checking.
Manage and report
Budgets, audiences and tests, then the report and a short call.
Three ways to start
My prices are the market rate. Clutch’s social media marketing rates put agencies in the United States at $100 to $149 an hour; its overall band, $25 to $49, includes lower-cost regions. At the $124.50 midpoint of the US band and 19 hours a month, that is $2,365.50, rounded to $2,350 a month, the same as my PPC management. Fixed engagements are that figure pro rata: 2 weeks is $1,100 and 4 weeks is $2,150.
Paid social audit
A review of your Meta, LinkedIn or TikTok ad account, with the fixes in priority order.
- Account structure, audiences and settings
- Pixel, events and conversion tracking check
- Creative and placements review
- Special Ad Category check
- A prioritised fix list your team can act on
Account build
A new or rebuilt account, with tracking verified before any budget is spent.
- Everything in the audit
- Campaign structure and audiences
- Ad copy written for your offer
- Pixel and conversion events set up and tested
- Launch, then two weeks of close checking
Monthly management
Ongoing management of your ad account, with a monthly report against the baseline.
- Budget, audience and placement changes
- Creative testing and new ad copy
- Landing page feedback
- A monthly report and a short call
Market rate from Clutch’s social media marketing pricing page, read on 11 November 2026. Prices are per ad account and never include ad spend. Agencies can resell the same work at half these prices through white-label paid social.
FAQ
Put your social ad budget on a fee that does not grow with it.
I am taking on new paid social clients. Tell me about the platforms, the budget and the goal, and I will tell you which option fits.
Useful before you decide
Tools for tracking and judging social ad spend.