Service · PPC management

PPC Management Services for Google Ads and Microsoft Ads

Audits, account builds and monthly management for Google Ads and Microsoft Advertising, with tracking verified before any budget is spent. You own the account and pay for the ads; my fee is flat and shown separately.

New clients
Open
Taking on new PPC clients now
From
$1,100
Audit; $2,350 a month for management
01 · How it works

PPC management for your own account

I audit or build your Google Ads or Microsoft Advertising account, then manage it every month. Before any budget is spent, I check that conversion tracking records the result you actually want, because automated bidding learns from those conversions and spends accordingly.

The account stays yours, the ad spend goes straight from you to Google or Microsoft, and my fee is flat per ad account. Every month you get a report that shows what the ads cost, what they produced and what changes next.

02 · What is included

The PPC work, end to end

Account audits

Structure, settings, tracking, search terms and wasted spend, with fixes in priority order.

Conversion tracking

Google Ads conversions, GA4 and Google Tag Manager set up and tested before budget is spent.

Campaign builds

Search, Shopping, Performance Max and display campaigns in Google Ads, and Microsoft Advertising campaigns built or imported from Google.

Ads and assets

Headlines, descriptions and assets written for your offer, then tested.

Ongoing management

Search term reviews, negative keywords, bids, budgets and ad tests, every month.

Monthly reporting

Spend as Google charged it, conversions, cost per conversion, the return after my fee, and what changes next.

03 · Accounts and access

You own the account; I get the access the work needs

The Google Ads account stays in your name, on your payment method. I work with Standard access. In Google’s access levels, Standard can edit campaigns but cannot give anyone access or change access levels; only Admin can. So you control who is in the account, and removing me takes a minute.

Microsoft Advertising works the same way: the account stays yours, and I join it as a user.

04 · Fees and reporting

What Google requires of anyone managing your ads

Anyone who manages Google Ads for a client is a third party under Google’s third-party policy, which asks third parties to be transparent about their services, costs and the results to expect. Its transparency requirements include reporting cost at the exact amount Google charged, excluding the third party’s fees, disclosing management fees in writing before the first purchase and on every invoice, and giving clients their customer ID when they ask.

That is how I work. My fee is in writing before you buy and on its own line of every invoice, ad spend is reported exactly as Google charged it, and your customer ID is yours whenever you want it.

05 · Process

From first call to first report

Week 1

Brief and access

Your goals, budget, landing pages and what has been tried, then Standard access to the account.

Weeks 1 to 2

Audit and tracking

The audit, and conversion tracking checked or set up before anything else changes.

Weeks 3 to 4

Build or fix

On a build, the campaigns go live; on management, the fixes from the audit.

Every month

Manage and report

Search terms, bids, budgets and tests, then the report and a short call.

06 · Pricing

Three ways to start

My prices are the market rate. Clutch puts most PPC agencies at $100 to $149 an hour; 19 hours a month at the $124.50 midpoint is $2,365.50, rounded to $2,350 a month. Fixed engagements are that figure pro rata: 2 weeks is $1,100 and 4 weeks is $2,150.

The fee is flat per ad account, never a percentage of spend, and it does not include the spend itself, which you pay to Google or Microsoft.

Option 01

PPC audit

$1,100
2-week engagement

A review of your Google Ads or Microsoft Advertising account, with the fixes in priority order.

  • Account structure and settings
  • Conversion tracking check
  • Search terms, keywords and negatives
  • Bidding, budgets and wasted spend
  • A prioritised fix list your team can act on
Option 03

Monthly management

$2,350/mo
Per ad account, monthly

Ongoing management of your account, with a monthly report on what it cost and what it produced.

  • Search term reviews and negatives
  • Bid, budget and asset changes
  • Ad testing
  • Landing page feedback
  • A monthly report and a short call

Market rate from Clutch’s PPC pricing guide, checked on 8 November 2026. Accounts with very large budgets or many campaigns are scoped before I quote. Agencies can resell the same work at half these prices through white-label PPC.

07 · Common questions

FAQ

An audit or a build to start, then monthly management: search term reviews, negative keywords, bids, budgets, ad tests and landing page feedback, with conversion tracking checked first and a report every month.
My prices are $1,100 for a two-week audit, $2,150 for a four-week account build and $2,350 a month for management, per ad account. They are the market rate from Clutch's PPC pricing guide: $100 to $149 an hour, at the midpoint and 19 hours a month. Ad spend is separate and paid by you to Google or Microsoft.
No. The fee is flat per ad account, so I have no reason to push your spend up. Very large or complex accounts are scoped before I quote.
You do. The account stays in your name, on your payment method. I work with Standard access, which can edit campaigns but cannot add or remove users or change access levels, so you stay in control of who is in the account.
Google Ads and Microsoft Advertising: search, Shopping, Performance Max and display campaigns.
Yes. Google's policy for third parties requires reported cost at the exact amount Google charged, excluding my fee, and my fee disclosed in writing before you buy and on every invoice. My reports and invoices follow it, and I give you your customer ID whenever you ask.
No. Results depend on the market, the offer, the landing page and the budget. What I can do is verify tracking before any budget is spent, and report every month against the numbers we agreed at the start.
Yes. The same work is available white-label, at half these prices, on the white-label PPC page.

Find out what your ad spend is really buying.

I am taking on new PPC clients. Tell me about the account, the budget and the goal, and I will tell you which option fits, or whether you need one at all.

Useful before you decide

What a good PPC report shows, and the numbers to compare against.

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