White-Label Reporting and Google Analytics for Agencies
GA4 and Tag Manager audits, conversion tracking, campaign tagging and monthly client reports, done by me under your agency’s name. The work behind the dashboard, so the numbers in it are right.
Tracking and reporting, under your agency’s name
Your client’s report is only as good as the tracking under it. I audit and fix GA4 and Google Tag Manager, set up the conversions that matter, give every channel a consistent tagging convention and write the monthly report. Everything reaches you unbranded or in your template.
This is the work behind a reporting tool, not a replacement for one. What a client report should lead with is set out in PPC reporting, and the tagging convention uses the same rules as the UTM builder.
The analytics work you can resell
GA4 audit and fixes
Property settings, data streams, filters and retention, checked against how the client actually sells.
Key events
The actions that matter marked as key events, and tested, so reports count results rather than page views.
Tag Manager
A clean container, with tags, triggers and consent settings documented.
Campaign tagging
One UTM naming convention for every channel, so paid, email and social traffic is credited correctly.
Dashboards
A client dashboard in your branding, in the reporting tool you already use or in Looker Studio.
Monthly reports
What happened, why, and what to do next, written for the client, in your template.
The client owns the data, and the settings are checked
Analytics work touches the client’s data and their visitors’ consent, so ownership, access and the settings that quietly lose data are settled first.
The client owns the property
GA4 stays in the client’s Google account. In Google’s access management, only a user with the Administrator role can add or modify users, so the client keeps that role and I work at a lower one.
Retention set deliberately
Google Analytics lets you set user-level data retention to 2 or 14 months on standard properties. It affects explorations and funnel reports, not standard aggregated reports. I check the setting and agree it with the client.
Key events, counted properly
Google lets a standard property mark up to 30 events as key events. I mark the ones tied to revenue or leads, not every click.
Consent respected
Tag Manager has consent settings, including a Consent Initialization trigger that fires before other tags. I set tags to respect the visitor’s choices; the banner and its legal wording stay with the client.
Campaigns tagged consistently
Google’s campaign URL guide sets out the UTM parameters, such as source, medium and campaign. One written convention stops the same channel being reported three ways.
A mutual NDA first
I sign one before you share client names, details or logins.
From audit to the first report
Access and audit
User access to GA4 and Tag Manager, then the audit against the client’s real goals.
Plan
The fixes in priority order, the key events and the tagging convention, for your approval.
Set-up
Fixes made and tested, consent settings checked, and the dashboard built in your branding.
Report
Tracking checked, then the report in your template, with what changed and what to do next.
Three ways to resell reporting and analytics
Wholesale is half my retail price for analytics, rounded to the nearest $50. The retail price is the market rate: Clutch’s BI and data analytics pricing guide puts firms in the United States at $100 to $149 an hour; its overall average, $25 to $49, includes lower-cost regions. At the $124.50 midpoint of the US band and 19 hours a month, that is $2,365.50, rounded to $2,350 a month, the same method as my other prices. Fixed engagements are that figure pro rata.
Tracking audit
A check of the client’s GA4, Google Tag Manager and conversion tracking, with what is broken and what to fix first.
- GA4 property settings, including data retention
- Key events against the client’s real goals
- Tag Manager container and consent set-up
- Campaign tagging and channel grouping
- A prioritised fix list you can present as your own
Tracking set-up and dashboard
The audit, then the fixes, a campaign tagging convention and a client dashboard.
- Everything in the audit
- Key events and conversions set up and tested
- Consent settings in Tag Manager
- A UTM naming convention for every channel
- A dashboard in your branding
Monthly reporting and analytics
Tracking kept working and a monthly report that explains the numbers, for one client.
- Tracking checks after site and campaign changes
- Monthly report in your template
- What changed and why, not just charts
- Questions from you answered in writing
Retail price from Clutch’s BI and data analytics pricing guide, read on 15 November 2026. Reporting tool subscriptions, consent banner tools and server-side tagging hosting are not included. All prices are on the white-label price list.
FAQ
Send reports your clients can trust, without hiring an analyst.
Partner enquiries are open. Tell me about the client, their tracking and the reporting tool you use, and I will tell you which option fits.
Useful before you decide
Tools and writing for agencies that report to clients.