Google Analytics Consultant for GA4, Tracking and Reporting
GA4 and Tag Manager audits, conversion tracking, campaign tagging and monthly reports that explain the numbers. You keep ownership of the property; I make sure the data in it is right.
Tracking you can trust, and reports that explain it
I audit and fix your GA4 and Google Tag Manager, set up the key events that measure real results, give every channel a consistent tagging convention and build a dashboard your team can read. Every month after that, you get a report that says what changed and why.
The property and the data stay yours. What a good report leads with is set out in PPC reporting, and the tagging convention uses the same rules as the UTM builder.
The analytics work, end to end
GA4 audit and fixes
Property settings, data streams, filters and retention, checked against how you actually sell.
Key events
The actions that matter marked as key events, and tested, so reports count results rather than page views.
Tag Manager
A clean container, with tags, triggers and consent settings documented.
Campaign tagging
One UTM naming convention for every channel, so paid, email and social traffic is credited correctly.
Dashboards
A dashboard in Looker Studio or your existing tool, in your account.
Monthly reports
What happened, why, and what to do next, followed by a short call.
You own the data, and the settings are checked
Analytics work touches your data and your visitors’ consent, so ownership, access and the settings that quietly lose data are settled first.
You own the property
GA4 stays in your Google account. In Google’s access management, only a user with the Administrator role can add or modify users, so you keep that role and I work at a lower one.
Retention set deliberately
Google Analytics lets you set user-level data retention to 2 or 14 months on standard properties. It affects explorations and funnel reports, not standard aggregated reports. I check the setting and agree it with you.
Key events, counted properly
Google lets a standard property mark up to 30 events as key events. I mark the ones tied to revenue or leads, not every click.
Consent respected
Tag Manager has consent settings, including a Consent Initialization trigger that fires before other tags. I set tags to respect visitors’ choices; the banner and its legal wording stay with you.
Campaigns tagged consistently
Google’s campaign URL guide sets out the UTM parameters, such as source, medium and campaign. One written convention stops the same channel being reported three ways.
From audit to the first report
Access and audit
User access to GA4 and Tag Manager, then the audit against your real goals.
Plan
The fixes in priority order, the key events and the tagging convention, for your approval.
Set-up
Fixes made and tested, consent settings checked, and the dashboard built.
Report
Tracking checked, then the report and a short call, with what changed and what to do next.
Three ways to start
My prices are the market rate. Clutch’s BI and data analytics pricing guide puts firms in the United States at $100 to $149 an hour; its overall average, $25 to $49, includes lower-cost regions. At the $124.50 midpoint of the US band and 19 hours a month, that is $2,365.50, rounded to $2,350 a month. Fixed engagements are that figure pro rata: 2 weeks is $1,085.45, rounded to $1,100, and 4 weeks is $2,170.90, rounded to $2,150.
Tracking audit
A check of your GA4, Google Tag Manager and conversion tracking, with what is broken and what to fix first.
- GA4 property settings, including data retention
- Key events against your real goals
- Tag Manager container and consent set-up
- Campaign tagging and channel grouping
- A prioritised fix list
Tracking set-up and dashboard
The audit, then the fixes, a campaign tagging convention and a dashboard your team can read.
- Everything in the audit
- Key events and conversions set up and tested
- Consent settings in Tag Manager
- A UTM naming convention for every channel
- A dashboard in Looker Studio or your tool
Monthly reporting and analytics
Tracking kept working and a monthly report that explains the numbers.
- Tracking checks after site and campaign changes
- A monthly report and a short call
- What changed and why, not just charts
- Questions answered in writing
Market rate from Clutch’s BI and data analytics pricing guide, read on 15 November 2026. Reporting tool subscriptions, consent banner tools and server-side tagging hosting are not included. Agencies can resell the same work at half these prices through white-label reporting and analytics.
FAQ
Make your numbers worth reading.
I have 3 client slots open for Q4 2026. Tell me about your site, your tracking and what you need to report on, and I will tell you which option fits.
Useful before you decide
Tools and writing for measuring marketing.