White-Label Graphic Design and Ad Creative for Agencies
Ad creative, social graphics and campaign assets for your clients, designed by me under your agency’s name. Source files included, copyright assigned on payment, and a scope you can count rather than an unlimited queue.
Graphic design and ad creative, under your agency’s name
Your client buys design from your agency. I make the ad creative, social graphics and campaign assets, in the client’s brand and in every size the channels need. Everything reaches you unbranded or in your template, with the source files, and your client never hears my name unless you want them to.
It pairs with my white-label paid social, where ad images and video are otherwise quoted separately, and with social media management.
The design work you can resell
Ad creative
Static and short-form ads for Meta, LinkedIn, TikTok and display, in the sizes each placement needs.
Variants for testing
Several versions of each ad, so the account can test which message and image work.
Social graphics
Posts, carousels and story frames in the client’s brand.
Campaign assets
Landing page images, email headers and banners that match the ads.
Short video edits
Cuts, captions and resizing from footage you or your client supply.
Source files
Layered, editable files and channel-ready exports, handed over with every delivery.
What stays with your client
Design work raises the same question as any other: who owns it once it is finished. The answer is the client, or your agency, never me.
Copyright assigned in writing
Under 17 U.S.C. 204, a copyright transfer is not valid unless it is in writing and signed. My agreement assigns copyright in the finished work to your client or agency on payment.
Fonts and stock in the client’s name
Any paid font or stock image is licensed to your client or your agency, so the licence stays with the work if the relationship changes.
Source files handed over
Layered files as well as exports, so anyone can edit the work later.
No portfolio use
Work for your clients stays private unless you agree otherwise in writing.
Two-step approval
Concepts and finals go to you first, then to your client through you.
A mutual NDA first
I sign one before you share client names, details or logins.
From brief to a campaign’s creative
Brief and brand
The campaign, the channels, the brand guide and examples the client likes, and any results from past creative.
Concepts
Two or three directions, for you and your client to choose from.
Production
The chosen direction made in every size, with variants for testing.
Changes and handover
A round of changes, then final files, exports and source files.
Three ways to resell graphic design
I do not sell graphic design directly, so the price starts from the market rate. Clutch’s graphic design pricing guide puts companies in the United States at $100 to $149 an hour. At the $124.50 midpoint and 19 hours a month, that is $2,365.50, rounded to $2,350 a month, the same method as my other prices. Fixed engagements are that figure pro rata, and wholesale is half, rounded to the nearest $50.
Creative audit and plan
A review of the client’s current ads, social graphics and brand assets, with a plan for what to make next.
- Current creative reviewed against results
- Gaps by channel and format
- A creative plan for the next quarter
- A plan you can present as your own
Campaign creative set
The graphics for one campaign: ads in every size the channels need, social posts and supporting assets.
- Concepts, then one direction developed
- Ad and social graphics in every required size
- Short video edits from supplied footage
- A round of changes at each stage
- Source files handed over
Monthly design support
Ongoing graphics for one client: ads, social, email and web assets, to a scope agreed per client.
- Requests agreed in countable units
- New ad variants for testing
- Approval by you, then your client
- Source files handed over each month
Market rate from Clutch’s graphic design pricing guide, read on 11 November 2026. The monthly scope is agreed per client in countable units. Original photo and video shoots, and paid fonts and stock, are not included. All prices are on the white-label price list.
FAQ
Sell design and ad creative without hiring a designer.
Partner enquiries are open. Tell me about the client, the channels and what you have sold them, and I will tell you which option fits.
Useful before you decide
Pricing and writing for agencies reselling creative work.