White-Label Web Development for Agencies
WordPress and Shopify sites built from your design, tested and launched by me, under your agency’s name. The client owns the domain, the hosting, the store and the code; you set the price and keep the client.
Website builds, delivered under your agency’s name
Your client buys a website from your agency. I build it from your design, or from my white-label web design, on the client’s WordPress or Shopify site. Everything reaches you unbranded or in your template, and your client never hears my name unless you want them to.
The site is the client’s from the first day: their domain, their hosting, their store. You set the price and keep the client.
The development work you can resell
WordPress builds
Themes and blocks built so your client can edit their own pages, with only the plugins the site needs.
Shopify builds
Theme work, product and collection templates and app set-up, in a store the client owns.
A staging site first
Built and reviewed away from the live site, then launched when you approve.
Tracking that works
Forms, analytics and conversion tracking connected and tested before launch.
Speed checked
Pages checked against Google’s Core Web Vitals thresholds before launch: LCP within 2.5 seconds, INP under 200 milliseconds, CLS under 0.1.
Handover
Notes on how the site is built and how to edit it, in your template.
The site stays your client’s
Ownership is settled before the build starts, and the answer is the same for every partner: the client, or your agency if that is what your contract with the client says. Never me.
Shopify stores
Either I build a client transfer store and transfer ownership to the client when it is ready to go live, or I work in the client’s own store as a collaborator, where the owner controls which areas I can access.
WordPress sites
The client holds the Administrator account. I work with my own named account, never a shared login, and after launch it is removed or reduced to Editor.
Domain and hosting
In the client’s name or your agency’s, never mine.
Licences
Premium themes, plugins and apps bought in the client’s or your agency’s name, so updates and support stay with the site.
The code
Theme and custom code handed over in full when the work is paid for.
A mutual NDA first
I sign one before you share client names, details or logins.
Six weeks from design to launch
Access and staging
The design, the content, and access to hosting or the store with my own account. A staging site is set up.
Build
Templates, pages and functionality built on staging, with a review link for you at the end of each week.
Testing
Browsers and devices, forms and tracking, speed, then a round of changes from you and your client.
Launch and handover
Launch when you approve, handover notes in your template, and my access reduced or removed.
Three ways to resell web development
I do not sell web development directly, so the price starts from the market rate. Clutch’s web development rates put companies in the United States at $100 to $149 an hour; its overall band, $25 to $49, includes lower-cost regions. At the $124.50 midpoint of the US band and 19 hours a month, that is $2,365.50, rounded to $2,350 a month, the same method as my other prices. Fixed engagements are that figure pro rata, and wholesale is half, rounded to the nearest $50.
Landing page build
One page built from your design on the client’s WordPress or Shopify site, tested and handed over.
- Built from your design at phone, tablet and desktop widths
- Forms and tracking connected
- Tested on current browsers
- 30 days of fixes for defects in my work
Website build
A WordPress or Shopify site built from your design, on a staging site, then launched and handed over.
- Built on a staging site first
- Templates and blocks your client can edit
- Forms, analytics and tracking connected
- Speed checked against Google’s Core Web Vitals thresholds
- Launch, handover notes and access cleared
- 30 days of fixes for defects in my work
Monthly development and care
Updates, changes and new pages for one client site, under your brand.
- Core, theme and plugin or app updates
- Small changes and new pages
- Backups and uptime checked
- A monthly summary you send as your own
Market rate from Clutch’s web development pricing page, read on 10 November 2026. Platforms other than WordPress and Shopify are quoted per project by the same rule. All prices are on the white-label price list, and the markup calculator works out your price from them.
FAQ
Sell website builds without hiring developers.
Partner enquiries are open. Tell me about the client, the platform and what you have sold them, and I will tell you which option fits.
Useful before you decide
Pricing and writing for agencies reselling work under their own brand.