AI Marketing Software Directory

9 AI marketing tools for copy, ads, social creative and video, with prices, what each starting plan includes, free plans and trials taken from each vendor’s own pricing page and linked to it.

Prices checked 5 November 2026 9 toolsSeat and credit plans listedEvery price sourced
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Anyword

Web app

AI copywriting that predicts how each version is likely to perform.

AI writing and copy
From
$49/moStarter plan; yearly billing offered
Free option
None listed
Free trial
7-day free trial
Plans
Data-Driven $99/mo with 3 seats; Business and Enterprise custom.

Checked 5 November 2026 · Source

Copy.ai

Web app

AI chat and workflows for go-to-market teams, using OpenAI, Anthropic and Gemini models.

AI writing and copy
From
$29/moChat plan, billed monthly; 20% off annually
Free option
None listed
Free trial
None listed
Plans
Enterprise plans for go-to-market workflows are sold through a demo.

Checked 5 November 2026 · Source

Descript

Web app

Edits video and podcasts by editing the transcript, with AI voice and clean-up tools.

AI video and audio
From
$24/moHobbyist plan, per person, billed monthly; $16 billed annually
Free option
Free plan with text-based editing
Free trial
None listed
Plans
Creator $35/mo, Business $65/mo per person billed monthly.

Checked 5 November 2026 · Source

HeyGen

Web app

AI avatar and translated videos, priced by credits.

AI video and audio
From
$29/moCreator plan, billed monthly; $24/mo billed annually
Free option
Free plan, 3 watermarked videos a month, no card required
Free trial
None listed
Plans
Pro from $49/mo; Business $149/mo plus $20 a seat.

Checked 5 November 2026 · Source

Hypotenuse AI

Web app

AI product descriptions and product content for ecommerce catalogues.

AI writing and copy
From
Custom pricing on request; Enterprise through a demo
Free option
None listed
Free trial
Free to try
Plans
Ecommerce Enterprise, custom pricing, adds product attribute enrichment, tagging and a bulk AI image editor.

Checked 5 November 2026 · Source

Jasper

Web app

AI writing for marketing teams, built around brand voice and style rules.

AI writing and copy
From
$69/moPro plan, per seat, billed monthly; $59/mo per seat billed yearly
Free option
None listed
Free trial
7-day free trial
Plans
Business plan, custom pricing, adds custom agents, API access and admin controls.

Checked 5 November 2026 · Source

Predis.ai

Web app

Generates ads, social posts and short videos, and reports on which ones earned the click.

AI ads and social creative
From
$19/moCore plan, billed yearly ($230/yr); $32 monthly
Free option
None listed
Free trial
3 days free on every plan, card required
Plans
Rise $40/mo and Enterprise+ $212/mo billed yearly; extra credits $29/mo.

Checked 5 November 2026 · Source

Synthesia

Web app

AI avatar videos from a script, in many languages.

AI video and audio
From
$14/moStarter plan, billed yearly ($168/yr); $19 monthly
Free option
Basic plan, 500 credits a month, watermarked
Free trial
None listed
Plans
Pro $59/mo billed yearly ($89 monthly) with 72,000 credits a year.

Checked 5 November 2026 · Source

WRITER

Web app

An enterprise AI platform for writing and agent workflows with brand and voice controls.

AI writing and copy
From
Starter price not listed on the plans page; Enterprise through sales
Free option
None listed
Free trial
14-day free trial, no card required
Plans
Starter covers up to 5 users and 5 playbooks.

Checked 5 November 2026 · Source

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Which kind of AI marketing tool you need

AI marketing software splits by what it makes. Writing and copy tools (Jasper, Copy.ai, WRITER, Anyword, Hypotenuse AI) draft campaigns, emails, ads and product descriptions, and most add brand voice rules so the output sounds like you. Anyword also predicts how each version is likely to perform, and Hypotenuse AI is built for ecommerce catalogues. Ad and social creative tools such as Predis.ai turn a prompt into images, carousels and short videos for social channels; to schedule and manage the posts, see the social media management directory. Video and audio tools (Synthesia, HeyGen, Descript) make avatar videos from a script, translate them, or let you edit a recording by editing its transcript.

For AI help with SEO content specifically, such as briefs and scoring a draft against what ranks, see the content optimisation directory. For tracking how your brand appears in AI answers, see the AI SEO software directory; for AI assistants, article generators and editing tools, the AI content software directory.

How AI marketing tools are priced

Two pricing models dominate. Writing tools charge per seat: Jasper and Descript price each person, while Copy.ai’s Chat plan includes 5 seats and WRITER’s Starter covers up to 5 users. Video and creative tools charge in credits: Synthesia, HeyGen and Predis.ai give a monthly or yearly credit allowance, and longer or higher quality output uses more of it. Before comparing credit plans, work out how many finished minutes of video or how many posts you need in a month.

ToolStarting priceWhat the starting plan includes
Anyword$49/mo1 seat, 50 performance predictions
Copy.ai$29/mo5 seats, unlimited words in chat
Descript$24/mo1 person, 10 media hours a month
HeyGen$29/mo600 credits a month, rolling over one month
Jasper$69/mo1 seat; priced per seat
Predis.ai$19/mo1,300 credits a month, about 325 images or 33 videos, 1 brand
Synthesia$14/mo15,000 credits a year
WRITERUp to 5 users, 5 playbooks

As each vendor words it on its pricing page, 5 November 2026. Several prices on this page are the billed-yearly rate; the listing says which.

Compare at a glance

ToolWhat it doesFree optionFrom
AnywordAI writing and copyNo$49/mo
Copy.aiAI writing and copyNo$29/mo
DescriptAI video and audioYes$24/mo
HeyGenAI video and audioYes$29/mo
Hypotenuse AIAI writing and copyNoOn request
JasperAI writing and copyNo$69/mo
Predis.aiAI ads and social creativeNo$19/mo
SynthesiaAI video and audioYes$14/mo
WRITERAI writing and copyNoNot listed

“From” is the lowest published starting price, as billed on the vendor’s page; see each listing for the billing basis.

How this directory is built

Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.

There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.

Frequently asked questions

Software that uses generative AI to produce marketing work: copy, ads, social posts, product descriptions, and video or audio. This directory groups it by what it makes, so you can filter for writing, creative or video tools.
Synthesia has a free Basic plan with 500 credits a month and a watermark, HeyGen a free plan with 3 watermarked videos a month and no card required, and Descript a free plan with text-based editing. Jasper, Anyword, WRITER and Predis.ai offer free trials instead.
Published starting prices on this page run from $14 a month for Synthesia Starter, billed yearly, to $69 a month per seat for Jasper Pro, billed monthly. WRITER does not list its Starter price on its plans page and Hypotenuse AI prices on request.
Seat pricing charges for each person who uses the tool, however much they make. Credit pricing gives a fixed allowance of output, such as video minutes or images, and you buy more when it runs out. Writing tools mostly charge per seat; video and creative tools mostly use credits.
No. There are no paid placements, rankings, ratings or affiliate links. Tools are listed alphabetically and filtered by what they do.