PPC Management Software Directory
12 PPC management tools for Google Ads, Microsoft Ads and Meta, from the ad platforms’ free editors to cross-channel platforms, with prices by ad spend, what each starting plan includes, free plans and trials taken from each vendor’s own pricing page and linked to it.
Showing all 12 tools
Adalysis
Web appAudits, alerts, budget tools and bulk ad management for Google Ads and Microsoft Ads.
- From
- $126/moUp to $50k monthly ad spend, billed annually
- Free option
- None listed
- Free trial
- 30-day free trial
- Plans
- $149/mo billed monthly. Every plan has all features; price rises with ad spend.
Checked 7 November 2026 · Source
AdEspresso
Web appCreate, split test and optimise Facebook and Instagram ad campaigns, with scheduled reports.
- From
- $49/moStarter, billed monthly, up to $1,000 monthly ad spend
- Free option
- None listed
- Free trial
- 14-day free trial
- Plans
- Plus $99/mo and Enterprise from $259/mo, both with unlimited ad spend.
Checked 7 November 2026 · Source
Adpulse
Web appBudget management, alerts, search term and shopping tools in one dashboard for Google, Meta, TikTok and more.
- From
- $27/moLowest ad spend tier, annual pricing
- Free option
- None listed
- Free trial
- 14-day free trial, no card required
- Plans
- $33/mo billed monthly. Price rises with ad spend; over 100 accounts is a custom quote.
Checked 7 November 2026 · Source · second source
Adzooma
Web appPerformance reports, opportunities and alerts for Google, Microsoft and Facebook ad accounts.
- From
- $69/moSilver, billed monthly
- Free option
- Free plan, monthly reports, 3 PPC alerts, 1 user
- Free trial
- None listed
- Plans
- $700 a year billed annually. Gold $179/mo.
Checked 7 November 2026 · Source
Birch
Web appAd management and automated rules for Meta, Google, Snapchat and TikTok ads, formerly Revealbot.
- From
- $49/moEssential, billed monthly; price depends on monthly ad spend
- Free option
- None listed
- Free trial
- 14-day free trial, no card required
- Plans
- $540 a year billed annually. Pro $99/mo adds automated rules.
Checked 7 November 2026 · Source
Google Ads Editor
Desktop appGoogle's free desktop app for making bulk changes to Google Ads campaigns, offline.
- From
- Free
- Free option
- Free download from Google
- Free trial
- None listed
Checked 7 November 2026 · Source
Madgicx
Web appAI ad management for Meta: account audits, ad launches, automation and budget shifts.
- From
- $32/moPro Complete, under $1K monthly ad spend, billed annually
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- $45/mo billed monthly. Price rises with ad spend. Tracking Pro add-on $49/mo.
Checked 7 November 2026 · Source
Marin Software
Web appA cross-channel platform for search, social and retail media ads, with reporting, bidding and pacing.
- From
- $500/moConnect, starting price, month to month
- Free option
- None listed
- Free trial
- None listed
- Plans
- Ascend from $1,000/mo and One from $2,000/mo, both on 12-month terms.
Checked 7 November 2026 · Source
Microsoft Advertising Editor
Desktop appMicrosoft's free desktop app for bulk changes to Microsoft Advertising campaigns, offline.
- From
- Free
- Free option
- Free download for Windows and Mac
- Free trial
- None listed
Checked 7 November 2026 · Source · second source
Opteo
Web appGoogle Ads recommendations you can push live in seconds, with monitoring, budget tracking and reports.
- From
- $129/moBasic, up to 10 accounts and $25,000 monthly ad spend
- Free option
- None listed
- Free trial
- 14-day free trial
- Plans
- Professional $249/mo (25 accounts, $100,000 spend) and Agency $499/mo. Two months off when billed yearly.
Checked 7 November 2026 · Source · second source
Optmyzr
Web appAudits, bidding, budget pacing and rule automation for Google and Microsoft Ads, plus Meta and LinkedIn.
- From
- $209/moEssentials, up to $25K monthly ad spend, billed annually ($2,512 a year)
- Free option
- None listed
- Free trial
- 14-day free trial, no card required
- Plans
- $299/mo billed monthly. Premium from $272/mo billed annually. Price rises with ad spend.
Checked 7 November 2026 · Source
TrueClicks
Web appAuditing, monitoring, budget pacing and bulk fixes for Google Ads and Microsoft Ads.
- From
- Free
- Free option
- Free up to $50K monthly ad spend
- Free trial
- 30-day free trial of paid plans
- Plans
- $249/mo billed monthly at $100K spend, or $2,490 a year.
Checked 7 November 2026 · Source
No tool matches every filter. Clear one to see more.
Which kind of PPC tool you need
PPC management software sits on top of your ad accounts and finds what to change: wasted search terms, budgets running hot or cold, ads and keywords that have stopped working. The tools differ by the ads they cover. Google and Microsoft Ads tools (Optmyzr, Opteo, Adalysis, TrueClicks, Adzooma) audit search and shopping accounts, flag problems and push fixes in bulk. Meta and paid social tools (Madgicx, Birch, AdEspresso) build, test and automate Facebook and Instagram campaigns. Cross-channel platforms (Marin Software, Adpulse, Optmyzr, Birch) bring several ad networks into one dashboard. The ad platforms’ own editors (Google Ads Editor, Microsoft Advertising Editor) are free desktop apps for making bulk changes offline, and many accounts never need more.
Whatever you use, tag every ad link the same way so the results line up in analytics: the UTM builder shows which GA4 channel each link lands in, and the campaign naming convention generator keeps campaign names consistent across accounts. Tools that write ad copy and creative are in the AI marketing software directory.
How PPC software is priced
Most PPC tools charge by the monthly ad spend across the accounts you connect, not by seats, so the price rises as your budget does. Optmyzr starts at $209 a month billed annually for up to $25K of spend, Adalysis at $126 a month billed annually for up to $50k, and TrueClicks is free up to $50K. Opteo also caps accounts on each plan, and Madgicx and Birch price by spend on Meta. Marin Software prices by data sources, from $500 a month. Check where your spend sits in each vendor’s tiers, whether the price is billed monthly or annually, and what happens when a busy month pushes you over the limit.
| Tool | Starting price | What the starting plan includes |
|---|---|---|
| Adalysis | $126/mo | All features, unlimited users and unlimited Google Ads and Microsoft Ads accounts |
| AdEspresso | $49/mo | Unlimited ad accounts, Facebook and Instagram campaigns |
| Adpulse | $27/mo | Up to 100 ad accounts, unlimited users |
| Adzooma | $69/mo | Weekly reports and opportunities, 10 PPC alerts, unlimited ad accounts and users |
| Birch | $49/mo | Workspaces, post boosting, reports, Slack integration |
| Madgicx | $32/mo | Automation, targeting, analytics and ad management for Meta ads |
| Marin Software | $500/mo | 5 data sources, reporting and dashboards across search, social and retail ads |
| Opteo | $129/mo | 10 accounts, $25,000 ad spend a month, Google Ads reports |
| Optmyzr | $209/mo | 25 ad accounts, core optimisation toolkit, single-account Meta and LinkedIn tools |
| TrueClicks | Free | All features, unlimited Google Ads and Microsoft Ads accounts |
As each vendor words it on its pricing page, 7 November 2026.
Compare at a glance
| Tool | What it does | Free option | From |
|---|---|---|---|
| Adalysis | Google and Microsoft Ads optimisation | No | $126/mo |
| AdEspresso | Meta and paid social ads | No | $49/mo |
| Adpulse | Cross-channel ad management | No | $27/mo |
| Adzooma | Google and Microsoft Ads optimisation, Cross-channel ad management | Yes | $69/mo |
| Birch | Meta and paid social ads, Cross-channel ad management | No | $49/mo |
| Google Ads Editor | Ad platforms' own bulk editors | Yes | Free |
| Madgicx | Meta and paid social ads | No | $32/mo |
| Marin Software | Cross-channel ad management | No | $500/mo |
| Microsoft Advertising Editor | Ad platforms' own bulk editors | Yes | Free |
| Opteo | Google and Microsoft Ads optimisation | No | $129/mo |
| Optmyzr | Google and Microsoft Ads optimisation, Cross-channel ad management | No | $209/mo |
| TrueClicks | Google and Microsoft Ads optimisation | Yes | Free |
“From” is the lowest published starting price, as billed on the vendor’s page; see each listing for the billing basis and ad spend tier.
How this directory is built
Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.
There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.