SEO Software Directory
41 SEO tools, from free search engine tools to enterprise crawlers, with prices, free plans and trials taken from each vendor’s own pricing page and linked to it. Filter by the job you need done.
Showing all 41 tools
AccuRanker
Web appA rank tracker with daily updates, tagging and search intent.
- From
- €224/moProfessional plan, 2,000 keywords, billed yearly
- Free option
- None listed
- Free trial
- None listed
- Plans
- Expert from €764/mo for 10,000 keywords; daily updates on every plan.
Checked 4 November 2026 · Source
Advanced Web Ranking
Web appA rank tracker with unlimited projects and shareable reports.
- From
- $139/moPro plan, 7,000 keywords, billed monthly; 10% off annually
- Free option
- None listed
- Free trial
- Free trial; 30-day money-back guarantee
- Plans
- Agency $279/mo, Enterprise $699/mo.
Checked 4 November 2026 · Source
Ahrefs
Web appBacklink index, keyword research, rank tracking and site audits.
- From
- $29/moStarter plan, billed monthly
- Free option
- Ahrefs Free plan with limited access
- Free trial
- None listed
- Plans
- Full plans $129, $249 and $449/mo; extra users $40 to $80/mo each depending on plan.
Checked 4 November 2026 · Source
Ahrefs Webmaster Tools
Web appAhrefs' site audit and backlink data for websites you own.
- From
- Free
- Free option
- Free
- Free trial
- None listed
- Plans
- Paid Ahrefs plans add the full toolset.
Checked 4 November 2026 · Source
AlsoAsked
Web appMaps the People Also Ask questions Google shows for a query.
- From
- $12/moBasic plan, 100 credits a month, plus tax; $144/yr billed yearly
- Free option
- Limited free searches without an account
- Free trial
- None listed
- Plans
- Lite $23/mo for 300 credits, Pro $47/mo for 1,000 credits with API access.
Checked 4 November 2026 · Source
AnswerThePublic
Web appShows the questions and phrases people search around a topic.
- From
- US$10/moStarter plan, billed yearly
- Free option
- Free daily searches, limited
- Free trial
- None listed
- Plans
- Growth US$49.50/mo and Business US$99.50/mo, billed yearly.
Checked 4 November 2026 · Source
Bing Webmaster Tools
Web appBing's own search performance data, crawl reports and URL submission.
- From
- Free
- Free option
- Free
- Free trial
- None listed
- Plans
- Includes Site Scan, an on-demand site audit.
Checked 4 November 2026 · Source · second source
Botify
Web appAn enterprise search optimisation platform, sold through a demo.
- From
- Price on request (demo)
- Free option
- None listed
- Free trial
- None listed
Checked 4 November 2026 · Source
BrightLocal
Web appLocal rank tracking, listings management and review monitoring.
- From
- $31/mobilled annually ($369/yr)
- Free option
- Free account for the Citation Builder service
- Free trial
- Free trial, no card required
- Plans
- Next plan $40/mo billed annually; citation building priced separately.
Checked 4 November 2026 · Source
Clearscope
Web appContent briefs and grading for search, with page tracking.
- From
- $129/moEssentials plan
- Free option
- None listed
- Free trial
- 14-day free trial
- Plans
- Business $399/mo; extra tracked queries, pages and drafts sold separately.
Checked 4 November 2026 · Source
Exploding Topics
Web appA database of fast-growing topics and products, with search growth for each.
- From
- $39/moEntrepreneur plan, 100 tracked trends
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- Investor $99/mo, Business $249/mo. Exploding Topics is a Semrush trademark.
Checked 4 November 2026 · Source
Frase
Web appResearch, briefs and drafting for search content.
- From
- $49/moStarter plan, billed monthly; $39/mo billed yearly
- Free option
- None listed
- Free trial
- 7-day free trial, no card required
- Plans
- Professional $129/mo, Scale $299/mo; extra seats $29/mo.
Checked 4 November 2026 · Source
Google Keyword Planner
Web appGoogle's keyword tool inside Google Ads, built for planning Search campaigns.
- From
- Inside Google Ads; no separate price listed, a Google Ads account is required
- Free option
- None listed
- Free trial
- None listed
- Plans
- Shows monthly search estimates and the cost to target each keyword, and forecasts clicks for a plan.
Checked 4 November 2026 · Source · second source
Google Search Console
Web appGoogle's own data on queries, clicks, indexing and page experience for your site.
- From
- Free
- Free option
- Free service from Google
- Free trial
- None listed
Checked 4 November 2026 · Source · second source
Google Trends
Web appRelative search interest for any topic over time and by region, from Google.
- From
- No price listed
- Free option
- Opens without an account; no price listed
- Free trial
- None listed
- Plans
- Shows relative search interest over time and by place, from a sample of Google searches.
Checked 4 November 2026 · Source · second source
JetOctopus
Web appA cloud crawler with server log analysis.
- From
- $349/moGrowth plan, billed annually (€299 in euros)
- Free option
- None listed
- Free trial
- 7-day free trial, no card required
- Plans
- Pro $809/mo and Ultra $1559/mo billed annually; quarterly billing costs more.
Checked 4 November 2026 · Source
Keyword Insights
Web appClusters keywords by shared search results and writes content briefs.
- From
- $58/moBasic plan, 10,000 credits, billed monthly; 20% off annually
- Free option
- None listed
- Free trial
- 7-day trial for $1
- Plans
- Clustering costs 1 credit a keyword, briefs 100 credits. Professional $99/mo with 20,000 credits.
Checked 4 November 2026 · Source
Keyword Tool
Web appKeyword ideas and search volume across 17 platforms, including Google, YouTube and Amazon.
- From
- $68/moStarter plan, billed annually
- Free option
- None listed
- Free trial
- No free trial; 30-day money-back guarantee
- Plans
- Starter: 50 requests a day. Growth $148/mo, Scale $308/mo, Agency $628/mo, billed annually.
Checked 4 November 2026 · Source
Keyword.com
Web appGoogle and AI search rank tracking with white-label reports and an API.
- From
- $4/moSearch Visibility plan, 50 keywords, billed annually
- Free option
- None listed
- Free trial
- Free trial, no card required
- Plans
- Larger keyword tiers on the same plan; 360° Visibility from $33/mo adds AI search tracking.
Checked 4 November 2026 · Source
Keywords Everywhere
Browser extensionA browser extension that shows keyword data on search results and other sites.
- From
- $84/yrBronze plan, billed annually (shown as $7/mo)
- Free option
- Free version
- Free trial
- None listed
- Plans
- Silver $168/yr, Gold $480/yr, Platinum $1,440/yr; plans differ by credits.
Checked 4 November 2026 · Source
KeywordsPeopleUse
Web appQuestions people ask from People Also Ask, autocomplete, Reddit and Quora.
- From
- $15/moLite plan, 150 credits a month, billed monthly
- Free option
- None listed
- Free trial
- 7-day trial; 30-day money-back guarantee
- Plans
- Standard $39/mo, Pro $79/mo, Unlimited $299/mo; yearly billing gives 2 months free.
Checked 4 November 2026 · Source
LowFruits
Web appFinds low-competition keywords by checking who ranks for them.
- From
- $20.75/moStandard plan, 3,000 credits a month, billed yearly
- Free option
- None listed
- Free trial
- 14-day money-back guarantee if under 100 credits used
- Plans
- Premium $62.45/mo billed yearly; pay-as-you-go credits from $25 for 2,000.
Checked 4 November 2026 · Source
Lumar
Web appAn enterprise crawler and website health platform.
- From
- Price on request
- Free option
- None listed
- Free trial
- None listed
Checked 4 November 2026 · Source
Majestic
Web appA backlink index with its own Trust Flow and Citation Flow metrics.
- From
- $49.99/moLite plan, billed monthly; $41.67/mo billed annually
- Free option
- None listed
- Free trial
- 7-day money-back guarantee on Lite and Pro
- Plans
- Pro $99.99/mo, API $399.99/mo. Prices exclude VAT.
Checked 4 November 2026 · Source
Mangools
Web appA bundle of keyword, SERP, rank tracking and backlink tools.
- From
- $37.70/moBasic plan, billed yearly ($452.40/yr)
- Free option
- Free account with limited use
- Free trial
- None listed
- Plans
- Premium $52.70/mo and Agency $97.70/mo, billed yearly. Tools: KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler.
Checked 4 November 2026 · Source · second source
MarketMuse
Web appContent planning, briefs and topic analysis.
- From
- Paid plans through a demo
- Free option
- Free plan, 1 user, 10 queries a month
- Free trial
- None listed
- Plans
- Paid plans: Optimize, Research and Strategy.
Checked 4 November 2026 · Source
Moz Pro
Web appKeyword research, link data, rank tracking and site crawls from Moz.
- From
- $99/moStandard plan, billed monthly; $79/mo paid yearly
- Free option
- None listed
- Free trial
- Free trial offered
- Plans
- Medium $179/mo ($143/mo yearly), Large $299/mo ($239/mo yearly).
Checked 4 November 2026 · Source
Nightwatch
Web appA rank tracker with site audits and reporting.
- From
- €79/moStarter plan, 500 keywords, billed yearly
- Free option
- None listed
- Free trial
- 14-day free trial, no card required
- Plans
- Professional €159/mo, Agency €399/mo, billed yearly.
Checked 4 November 2026 · Source
Rank Math
WordPress pluginA WordPress plugin for titles, schema, sitemaps and on-page checks.
- From
- €8.99/moPRO plan, billed annually, ex VAT (€5.59 during a sale when checked)
- Free option
- Free plugin on WordPress.org
- Free trial
- None listed
- Plans
- Business €27.99/mo and Agency €64.99/mo before sale prices.
Checked 4 November 2026 · Source · second source
Screaming Frog SEO Spider
Desktop appA desktop crawler that audits titles, links, redirects, directives and more.
- From
- £199/yrper licence, per year
- Free option
- Free version crawls up to 500 URLs
- Free trial
- None listed
- Plans
- Bulk discounts from 5 licences (£189 each).
Checked 4 November 2026 · Source
SE Ranking
Web appRank tracking, keyword and competitor research, backlinks and site audits.
- From
- $129/moCore plan, billed monthly; $103.20/mo billed annually
- Free option
- None listed
- Free trial
- 14-day free trial, no card required
- Plans
- Core: 10 projects, 1 manager seat. Growth $279/mo; extra seats from $16.
Checked 4 November 2026 · Source
Semrush
Web appKeyword, competitor, backlink, rank tracking and site audit data in one subscription.
- From
- $139/mobilled monthly; $117.33/mo billed annually
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- SEO plan: 5 websites, 500 keywords tracked daily. Plans with AI search tracking from $199/mo.
Checked 4 November 2026 · Source
SEO PowerSuite
Desktop appFour desktop apps for rank tracking, audits and link work, on unlimited projects.
- From
- $349/yrProfessional, billed yearly (shown as $29.10/mo)
- Free option
- Free version of the software
- Free trial
- None listed
- Plans
- Enterprise $599/yr, Max $899/yr. Desktop apps: Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant.
Checked 4 November 2026 · Source
SerpBear
Self-hostedAn open-source rank tracker you host yourself, with Search Console data per keyword.
- From
- Free
- Free option
- Open source; free to run yourself
- Free trial
- None listed
- Plans
- Unlimited domains and keywords. Needs a scraping service or your own proxies to fetch results.
Checked 4 November 2026 · Source
SERPROBOT
Web appA low-cost rank checker priced per bot, each bot covering 75 keywords a day.
- From
- $4.99/moper SERP Bot, 75 keyword updates every 24 hours
- Free option
- None listed
- Free trial
- 14-day free trial, no payment required
- Plans
- Add more bots for more keywords; all features with the first bot.
Checked 4 November 2026 · Source
Serpstat
Web appKeyword research, rank tracking, site audit and backlink analysis.
- From
- $50/moIndividual plan, with annual billing
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- Team $100/mo, Team x2 $169/mo, Agency $410/mo, with annual billing.
Checked 4 November 2026 · Source
Sitebulb
Desktop appA desktop and cloud crawler that explains and prioritises each issue it finds.
- From
- $18/moLite desktop plan, billed monthly; 15% off yearly
- Free option
- None listed
- Free trial
- 14-day free trial, no card required
- Plans
- Pro $42/mo for 1 user, 500,000 URLs per audit; Sitebulb Cloud from $125/mo.
Checked 4 November 2026 · Source
Surfer
Web appDrafts and scores content against the pages that rank for a query.
- From
- $49/moDiscovery plan, billed yearly
- Free option
- None listed
- Free trial
- None listed
- Plans
- Standard $99/mo, Pro $182/mo, Peace of Mind $299/mo, billed yearly.
Checked 4 November 2026 · Source
Ubersuggest
Web appKeyword ideas, site audits and rank tracking from Neil Patel's company.
- From
- $290 one-offIndividual lifetime plan, a limited offer when checked
- Free option
- Free account with limited use
- Free trial
- 7-day free trial on monthly plans
- Plans
- Business $490 and Enterprise $990 lifetime; monthly and yearly plans also offered.
Checked 4 November 2026 · Source
Wincher
Web appA rank tracker with daily updates, competitor tracking and local rankings.
- From
- $49/moBasic plan, 500 keywords, up to 10 websites
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- Standard $89/mo from 1,000 keywords, Professional $319/mo from 5,000; daily updates on every plan.
Checked 4 November 2026 · Source · second source
Yoast SEO
WordPress pluginA WordPress plugin for titles, meta, schema, sitemaps and readability checks.
- From
- $118.80/yrPremium, ex VAT
- Free option
- Free plugin on WordPress.org
- Free trial
- None listed
- Plans
- Extra seats $5/mo each.
Checked 4 November 2026 · Source · second source
No tool matches every filter. Clear one to see more.
Which kind of SEO tool you need
SEO software splits by the job it does. All-in-one suites (Semrush, Ahrefs, Moz Pro, SE Ranking, Serpstat) bundle keyword research, rank tracking, backlink data and site audits, and cost the most. Specialist tools do one job in more depth: crawlers such as Screaming Frog and Sitebulb for technical audits, rank trackers such as AccuRanker and Nightwatch (rank tracking directory), Majestic for links, content tools such as Surfer, Clearscope and Frase for briefs and drafting, and keyword specialists such as AlsoAsked, LowFruits and Keyword Tool, which have their own directory. WordPress plugins (Rank Math, Yoast SEO) handle titles, schema and sitemaps inside the site. The search engines’ own tools, Google Search Console and Bing Webmaster Tools, are free, and they are the only place to see the queries and indexing status Google and Bing themselves report for your site.
A sensible start is the free tier: Search Console and Bing Webmaster Tools for your own data, Ahrefs Webmaster Tools for links and audits on sites you own, and the free version of Screaming Frog for crawls of up to 500 URLs. Pay for a suite once you need competitor data or daily rank tracking at volume.
Compare at a glance
| Tool | What it does | Free option | From |
|---|---|---|---|
| AccuRanker | Rank tracking | No | €224/mo |
| Advanced Web Ranking | Rank tracking | No | $139/mo |
| Ahrefs | All-in-one suite, Keyword research, Rank tracking, Backlink analysis, Site audit and crawling | Yes | $29/mo |
| Ahrefs Webmaster Tools | Backlink analysis, Site audit and crawling | Yes | Free |
| AlsoAsked | Keyword research | Yes | $12/mo |
| AnswerThePublic | Keyword research | Yes | US$10/mo |
| Bing Webmaster Tools | Search engine's own tool | Yes | Free |
| Botify | Site audit and crawling | No | On request |
| BrightLocal | Local SEO, Rank tracking | Yes | $31/mo |
| Clearscope | Content optimisation | No | $129/mo |
| Exploding Topics | Keyword research | No | $39/mo |
| Frase | Content optimisation | No | $49/mo |
| Google Keyword Planner | Keyword research | No | Not listed |
| Google Search Console | Search engine's own tool | Yes | Free |
| Google Trends | Keyword research | Yes | Not listed |
| JetOctopus | Site audit and crawling | No | $349/mo |
| Keyword Insights | Keyword research, Content optimisation | No | $58/mo |
| Keyword Tool | Keyword research | No | $68/mo |
| Keyword.com | Rank tracking | No | $4/mo |
| Keywords Everywhere | Keyword research | Yes | $84/yr |
| KeywordsPeopleUse | Keyword research | No | $15/mo |
| LowFruits | Keyword research | No | $20.75/mo |
| Lumar | Site audit and crawling | No | On request |
| Majestic | Backlink analysis | No | $49.99/mo |
| Mangools | Keyword research, Rank tracking, Backlink analysis | Yes | $37.70/mo |
| MarketMuse | Content optimisation | Yes | On request |
| Moz Pro | All-in-one suite, Keyword research, Rank tracking, Backlink analysis, Site audit and crawling | No | $99/mo |
| Nightwatch | Rank tracking | No | €79/mo |
| Rank Math | WordPress SEO plugin | Yes | €8.99/mo |
| Screaming Frog SEO Spider | Site audit and crawling | Yes | £199/yr |
| SE Ranking | All-in-one suite, Keyword research, Rank tracking, Backlink analysis, Site audit and crawling | No | $129/mo |
| Semrush | All-in-one suite, Keyword research, Rank tracking, Backlink analysis, Site audit and crawling | No | $139/mo |
| SEO PowerSuite | All-in-one suite, Rank tracking, Backlink analysis, Site audit and crawling | Yes | $349/yr |
| SerpBear | Rank tracking | Yes | Free |
| SERPROBOT | Rank tracking | No | $4.99/mo |
| Serpstat | All-in-one suite, Keyword research, Rank tracking, Backlink analysis, Site audit and crawling | No | $50/mo |
| Sitebulb | Site audit and crawling | No | $18/mo |
| Surfer | Content optimisation | No | $49/mo |
| Ubersuggest | Keyword research, Rank tracking, Site audit and crawling | Yes | $290 one-off |
| Wincher | Rank tracking | No | $49/mo |
| Yoast SEO | WordPress SEO plugin | Yes | $118.80/yr |
“From” is the lowest published starting price, as billed on the vendor’s page; see each listing for the billing basis and currency.
Reading SEO software prices
Three things make headline prices hard to compare. Annual billing: many vendors quote the monthly equivalent of a yearly payment; Semrush’s SEO plan is $139 a month billed monthly or $117.33 a month billed annually, and Surfer and Nightwatch show yearly-billed prices first. Seats and add-ons: extra users cost more on most suites, from $16 a seat on SE Ranking to $40 to $80 a month on Ahrefs. Limits: rank trackers price by keywords tracked (AccuRanker’s Professional plan covers 2,000) and crawlers by URLs per audit, so the cheapest plan may not fit your site.
To see whether a tool pays for itself, the SEO ROI calculator works out return from traffic, conversions and cost.
How this directory is built
Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.
There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.