Marketing Automation Software Directory
10 marketing automation tools for lead nurturing, product lifecycle messaging and connecting your apps, with prices, what each starting plan includes, free plans and trials taken from each vendor’s own pricing page and linked to it.
Showing all 10 tools
Activepieces
Web appOpen-source workflow automation with AI agents, run in the cloud or on your own servers.
- From
- $20/moPlus plan, flat price, billed monthly
- Free option
- Free plan, 1,000 credits a month, up to 5 users
- Free trial
- None listed
- Plans
- Team $200/mo flat with 25 users.
Checked 7 November 2026 · Source
Customer.io
Web appBehaviour-triggered email, push, SMS and in-app messages driven by product data.
- From
- $100/moEssentials plan, 5,000 profiles, billed monthly
- Free option
- None listed
- Free trial
- None listed
- Plans
- Premium from $1,000/mo billed yearly; early-stage startups can apply for a free year.
Checked 7 November 2026 · Source
HubSpot Marketing Hub
Web appHubSpot's marketing hub: email, forms, ads, lead scoring and automated workflows on the HubSpot CRM.
- From
- $20/moStarter, per seat; new-customer offer from $7 at the time of checking
- Free option
- Free tools for up to 2 users
- Free trial
- None listed
- Plans
- Professional from $800/mo billed annually with 3 seats, plus a $3,000 one-time onboarding fee.
Checked 7 November 2026 · Source
Loops
Web appMarketing, product and transactional email for SaaS, with loops (automations) on product events.
- From
- $49/moGrowth plan, up to 5,000 subscribed contacts
- Free option
- Free plan, 1,000 subscribed contacts, 4,000 sends per 30 days
- Free trial
- None listed
- Plans
- Priced by subscribed contacts; transactional email included.
Checked 7 November 2026 · Source
Make
Web appA visual automation builder for multi-step scenarios across apps, billed in credits.
- From
- Paid plan prices were not shown on the pricing page as fetched
- Free option
- Free plan, 1,000 credits a month
- Free trial
- None listed
- Plans
- Core, Pro, Teams and Enterprise plans, billed in credits.
Checked 7 November 2026 · Source
Mautic
Self-hostedOpen-source marketing automation you host yourself: campaigns, segments, forms and lead scoring.
- From
- Free
- Free option
- Free and open source, self-hosted
- Free trial
- None listed
- Plans
- You pay for hosting and set-up yourself.
Checked 7 November 2026 · Source
n8n
Web appWorkflow automation priced by executions, with AI agents, hosted or self-hosted.
- From
- $20/moStarter plan, cloud, billed annually
- Free option
- Self-hosted Community Edition
- Free trial
- Free trial, no card required
- Plans
- Pro $50/mo billed annually with 10,000 executions.
Checked 7 November 2026 · Source
Salesforce Account Engagement
Web appSalesforce's B2B marketing automation, formerly Pardot, built on Salesforce CRM data.
- From
- $1,250/moGrowth+ edition, per org, billed annually with a contract
- Free option
- None listed
- Free trial
- None listed
- Plans
- Plus+ $2,750 and Advanced+ $4,400 a month.
Checked 7 November 2026 · Source
Userlist
Web appLifecycle email and in-app messages for SaaS, with company accounts and visual workflows.
- From
- $149/moBasic plan, up to 10,000 users, billed monthly; 20% off annual
- Free option
- None listed
- Free trial
- 14-day free trial
- Plans
- $10/mo for each additional 1,000 users.
Checked 7 November 2026 · Source
Zapier
Web appConnects thousands of apps with automated workflows (Zaps), plus Tables, Forms and AI steps.
- From
- $19.99/moProfessional plan, starting price; yearly billing saves 33%
- Free option
- Free plan, 100 tasks a month, two-step Zaps
- Free trial
- Free trial
- Plans
- Team from $69/mo with 25 users.
Checked 7 November 2026 · Source
No tool matches every filter. Clear one to see more.
Which kind of marketing automation you need
Marketing automation covers three different jobs. Lead nurturing and scoring (HubSpot Marketing Hub, Salesforce Account Engagement, Mautic) is the B2B version: forms capture leads, emails nurture them over weeks, scores rise with each visit and click, and sales gets the lead when it is ready. Product and lifecycle messaging (Customer.io, Userlist, Loops) sends email, in-app and push messages when a user does or does not do something in your product: onboarding, activation, renewal. Workflow automation (Zapier, Make, n8n, Activepieces) is not marketing software as such, but it is how many teams move leads, form entries and events between their apps.
Several email tools also automate well: ActiveCampaign, Brevo, Klaviyo and GetResponse are in the email marketing directory, and HubSpot’s CRM and other suites are in the CRM directory.
How marketing automation is priced
Each kind counts something different. B2B platforms charge for contacts and seats, and the jump between tiers is steep: HubSpot Marketing Hub goes from $20 a seat on Starter to $800 a month on Professional, plus a one-time onboarding fee, and Salesforce Account Engagement starts at $1,250 a month on an annual contract. Lifecycle tools charge by profiles or contacts in your product. Workflow tools charge by tasks, credits or executions, so a busy automation costs more than a quiet one; n8n counts a whole workflow run as one execution however many steps it has. Mautic and n8n’s self-hosted Community Edition cost nothing to license but need someone to host and maintain them.
| Tool | Starting price | What the starting plan includes |
|---|---|---|
| Activepieces | $20/mo | 10x the Free plan's credits, then pay as you go |
| Customer.io | $100/mo | 5,000 profiles, 1 million emails a month, visual workflow builder |
| HubSpot Marketing Hub | $20/mo | 1,000 marketing contacts, email marketing, simple marketing automation |
| Loops | $49/mo | Up to 5,000 contacts, unlimited marketing and transactional sends |
| Mautic | Free | Open source; self-hosted |
| n8n | $20/mo | 2,500 workflow executions, unlimited steps and users |
| Salesforce Account Engagement | $1,250/mo | 10,000 contacts, lead nurturing and scoring |
| Userlist | $149/mo | Up to 10,000 users, 500,000 emails a month, in-app messages |
| Zapier | $19.99/mo | Multi-step Zaps, premium apps, webhooks; price rises with tasks |
As each vendor words it on its pricing page, 7 November 2026.
Compare at a glance
| Tool | What it does | Free option | From |
|---|---|---|---|
| Activepieces | Workflow automation between apps | Yes | $20/mo |
| Customer.io | Product and lifecycle messaging | No | $100/mo |
| HubSpot Marketing Hub | Lead nurturing and scoring | Yes | $20/mo |
| Loops | Product and lifecycle messaging | Yes | $49/mo |
| Make | Workflow automation between apps | Yes | Not listed |
| Mautic | Lead nurturing and scoring | Yes | Free |
| n8n | Workflow automation between apps | Yes | $20/mo |
| Salesforce Account Engagement | Lead nurturing and scoring | No | $1,250/mo |
| Userlist | Product and lifecycle messaging | No | $149/mo |
| Zapier | Workflow automation between apps | Yes | $19.99/mo |
“From” is the lowest published starting price, as billed on the vendor’s page; see each listing for the billing basis.
How this directory is built
Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.
There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.