Email Marketing Software Directory
13 email marketing tools for newsletters, automation and ecommerce, with prices at the smallest list size, what each starting plan includes, free plans and trials taken from each vendor’s own pricing page and linked to it.
Showing all 13 tools
ActiveCampaign
Web appMarketing automation built around multi-step workflows, with CRM and AI.
- From
- $15/moStarter plan, 1,000 contacts, billed yearly
- Free option
- None listed
- Free trial
- Free trial
- Plans
- Plus $49, Pro $79 and Enterprise $145 a month billed yearly.
Checked 7 November 2026 · Source
AWeber
Web appLong-running email marketing service with automations, landing pages and an AI writer.
- From
- $12.50/moLite plan, billed annually
- Free option
- None listed
- Free trial
- 14-day free trial
- Plans
- Plus $20/mo billed annually with unlimited automations and users.
Checked 7 November 2026 · Source
beehiiv
Web appA newsletter platform with a website, paid subscriptions and an ad network.
- From
- $49/moLite plan, billed yearly
- Free option
- Free plan up to 2,500 subscribers
- Free trial
- Free trial, no card required
- Plans
- Pro $95/mo billed yearly, with webinars and advanced analytics.
Checked 7 November 2026 · Source
Brevo
Web appEmail, SMS and WhatsApp marketing priced by sending volume, with transactional email.
- From
- $9/moStarter plan, billed monthly; $8.08 billed yearly
- Free option
- Free plan, no card needed
- Free trial
- None listed
- Plans
- Priced by email volume, with SMS, WhatsApp and transactional email.
Checked 7 November 2026 · Source
EmailOctopus
Web appSimple, low-cost newsletter and campaign sending, with an Amazon SES option.
- From
- $9/moPro plan, billed yearly
- Free option
- Free plan, 2,500 subscribers, 10,000 emails a month
- Free trial
- None listed
- Plans
- Priced by subscribers; nonprofits get 20% off.
Checked 7 November 2026 · Source
GetResponse
Web appEmail marketing with landing pages, funnels, webinars and a course builder.
- From
- $19/moStarter plan, 1,000 contacts, billed monthly; $15.58 billed yearly
- Free option
- None listed
- Free trial
- Free trial
- Plans
- Marketer $59/mo with ecommerce tools; Creator $69/mo with webinars and courses.
Checked 7 November 2026 · Source
Kit
Web appEmail marketing for creators, with automations, paid newsletters and a recommendation network.
- From
- $33/moCreator plan, 1,000 subscribers, billed yearly ($390)
- Free option
- Free plan up to 10,000 subscribers
- Free trial
- 14-day free trial, no card required
- Plans
- Pro from $66/mo billed yearly; $50/mo for the first year at the time of checking.
Checked 7 November 2026 · Source
Klaviyo
Web appEmail and SMS marketing for ecommerce, built on store and customer data.
- From
- $20/moEmail plan, 500 active profiles
- Free option
- Free plan, 250 active profiles, 500 emails a month
- Free trial
- None listed
- Plans
- Marketing plan $25/mo adds social marketing, reviews and Customer Hub.
Checked 7 November 2026 · Source
Mailchimp
Web appEmail marketing with automations, segmentation, forms and ecommerce integrations.
- From
- $13/moEssentials plan, starting price; scales with contacts
- Free option
- Free plan under 250 contacts
- Free trial
- 14-day free trial of Essentials and Standard
- Plans
- Standard from $20/mo; Premium from $350/mo.
Checked 7 November 2026 · Source
MailerLite
Web appEmail marketing with automations, landing pages, sites and digital products.
- From
- $12/moComfort plan, 500 subscribers, billed monthly; $10.80 billed yearly
- Free option
- Free plan, 250 subscribers, 2,500 emails a month
- Free trial
- Free trial, no card required
- Plans
- Power $25/mo with unlimited emails and automations.
Checked 7 November 2026 · Source
Moosend
Web appLow-cost email marketing with unlimited sends, automation and landing pages.
- From
- $9/moPro plan, 500 contacts, billed monthly; $7 billed annually
- Free option
- None listed
- Free trial
- 30-day free trial, no card required
- Plans
- Moosend+ and Enterprise add more features.
Checked 7 November 2026 · Source
Omnisend
Web appEmail and SMS marketing for ecommerce stores, with a free migration service.
- From
- $16/moStandard plan, 500 contacts, billed monthly; 30% off paying 3 months up front
- Free option
- Free plan, 250 contacts, 500 emails a month
- Free trial
- None listed
- Plans
- Pro adds SMS and unlimited emails.
Checked 7 November 2026 · Source
Sender
Web appEmail and SMS marketing with automation and a generous free plan.
- From
- $9/moStandard plan, 500 subscribers, billed monthly
- Free option
- Free plan, 2,500 subscribers, 15,000 emails a month
- Free trial
- 14-day free trial of Pro
- Plans
- Professional $15/mo; annual and two-year plans are discounted.
Checked 7 November 2026 · Source
No tool matches every filter. Clear one to see more.
Which email marketing tool you need
Every tool here sends newsletters and campaigns; they differ in what they are built around. Newsletter tools (MailerLite, EmailOctopus, Moosend, AWeber, Sender) keep the editor, list and forms simple and cheap. Creator platforms (Kit, beehiiv) add paid subscriptions, recommendations and ad income for people whose newsletter is the business. Automation platforms (ActiveCampaign, GetResponse, Brevo) centre on multi-step workflows triggered by behaviour. Ecommerce tools (Klaviyo, Omnisend) read store data for abandoned carts, product recommendations and SMS. Mailchimp spans most of these.
Tag the links in every email so the visits land in GA4’s Email channel: the UTM builder shows the channel for each link, and the campaign naming convention generator keeps campaign names consistent across sends.
How email marketing tools are priced
Almost every tool prices by list size: the number of contacts or subscribers you store, whether or not you email them. Brevo is the main exception, pricing by emails sent. Many plans also cap monthly sends, often as a multiple of the list, and the starting price below is for the smallest list each vendor shows, usually 500 to 1,000 contacts. Check the price at your own list size, and at the size you expect in a year, on the vendor’s calculator before comparing.
| Tool | Starting price | What the starting plan includes |
|---|---|---|
| ActiveCampaign | $15/mo | 1,000 contacts, 10,000 email sends a month, 1 user |
| AWeber | $12.50/mo | 3 landing pages, 3 automations, 3 users, sends up to 10x subscribers a month |
| beehiiv | $49/mo | Paid subscriptions, ad monetisation, automations, 2 team seats |
| Brevo | $9/mo | From 5,000 emails a month, segmentation, forms, AI content generator |
| EmailOctopus | $9/mo | Unlimited landing pages and forms, unlimited users, no branding |
| GetResponse | $19/mo | 1,000 contacts, unlimited sends, 1 automation workflow |
| Kit | $33/mo | 1,000 subscribers, 2 users, visual automations |
| Klaviyo | $20/mo | 500 active profiles, 5,000 emails a month |
| Mailchimp | $13/mo | Testing and scheduling features; price and send limit rise with contacts |
| MailerLite | $12/mo | 500 subscribers, 5,000 emails a month, 50 automations, 3 users |
| Moosend | $9/mo | 500 contacts, unlimited campaigns, automation, landing pages |
| Omnisend | $16/mo | 500 contacts, 6,000 emails a month |
| Sender | $9/mo | 500 subscribers, 6,000 emails a month, 3 seats, SMS |
As each vendor words it on its pricing page, 7 November 2026. Prices rise with list size; the starting plan is the smallest tier shown.
Compare at a glance
| Tool | What it does | Free option | From |
|---|---|---|---|
| ActiveCampaign | Email automation | No | $15/mo |
| AWeber | Newsletters and campaigns, Email automation | No | $12.50/mo |
| beehiiv | Newsletters and campaigns, Creator and paid newsletters | Yes | $49/mo |
| Brevo | Newsletters and campaigns, Email automation, Ecommerce email and SMS | Yes | $9/mo |
| EmailOctopus | Newsletters and campaigns | Yes | $9/mo |
| GetResponse | Newsletters and campaigns, Email automation, Ecommerce email and SMS | No | $19/mo |
| Kit | Newsletters and campaigns, Email automation, Creator and paid newsletters | Yes | $33/mo |
| Klaviyo | Email automation, Ecommerce email and SMS | Yes | $20/mo |
| Mailchimp | Newsletters and campaigns, Email automation, Ecommerce email and SMS | Yes | $13/mo |
| MailerLite | Newsletters and campaigns, Email automation | Yes | $12/mo |
| Moosend | Newsletters and campaigns, Email automation | No | $9/mo |
| Omnisend | Email automation, Ecommerce email and SMS | Yes | $16/mo |
| Sender | Newsletters and campaigns, Email automation, Ecommerce email and SMS | Yes | $9/mo |
“From” is the lowest published starting price, as billed on the vendor’s page, for the smallest list size shown; see each listing for the billing basis.
How this directory is built
Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.
There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.