White-Label SEO Audits for Agencies
Technical, on-page, topical and AI search audits, carried out by me and delivered under your agency’s name, with evidence for every finding and a 90-day roadmap your client can act on. You set the price; your client sees only you.
An SEO audit your agency can put its name on
Your client wants to know what is holding their site back. I carry out the audit: the crawl, the checks, the reading of Search Console and analytics, and the plan for what to fix first. You get it in your template or unbranded, with a walkthrough so you can present it as your own, and your client never hears my name unless you want them to.
You set the price and keep the client. The audit is a fixed engagement with a fixed fee, and there is no obligation to buy anything after it.
When an audit tool is enough, and when it is not
Much of what ranks for “white-label SEO audit” is software. SE Ranking, for example, says its white-label site audit checks over 110 parameters, and its Agency Success Kit, which includes the white-label feature, starts at $69 a month on an annual subscription. For a quick report on a prospect, or a monthly health check, a tool is often all you need. The technical SEO software directory lists 17 audit tools with their prices.
What a crawl report does not do is decide. It lists issues against its checks; it does not say which of them matter for this client’s goals, why they keep coming back, or what fixing them will take. Google’s own guidance is that an SEO audit should give realistic estimates of improvement and an estimate of the work involved. That judgement is what you pay a person for, and it is why the roadmap matters more than the list of errors. Why most SEO audits do not compound explains the difference.
What I check, and what you get
Crawling and indexing
What Google can find, what it indexes, and the pages that are blocked, duplicated or orphaned.
Page experience and Core Web Vitals
Loading, responsiveness and layout stability against Google’s thresholds: LCP within 2.5 seconds, INP under 200 milliseconds and CLS under 0.1.
On-page and structured data
Titles, descriptions, headings and schema on the pages that matter most.
Topics and architecture
The topics the client should own, pages that compete with each other, and how internal links carry authority.
Evidence for every finding
Each issue comes with the URLs, the data and the reason it matters, so you can answer your client’s questions.
A 90-day roadmap
Fixes in priority order, each with an effort estimate, so you can scope the next piece of work before you quote it.
Four weeks from brief to walkthrough
The accounts stay in your client’s name or yours. I ask to be added to Search Console as a full user, never an owner, with access to analytics, and I change nothing on the site during the audit.
Brief and access
The client, what you have sold them and their goals, then full user access to Search Console and access to analytics. I record a baseline before anything changes.
Audit
The crawl, the checks and the reading of the data, with evidence recorded for each finding.
Roadmap and walkthrough
The findings and the 90-day roadmap in your template, then a walkthrough with you so you can present it as your own.
Questions and next steps
I answer your team’s questions while they work from the roadmap, or the fixes become a separate engagement.
Three audits you can resell
Each wholesale price is half my published retail price for the same audit, rounded to the nearest $50. The retail prices are on my SEO systems, AI search visibility and content systems pages. The markup calculator adds your own hours and payment fees and shows the price that leaves the margin you want.
SEO audit
Technical, on-page and architecture audit with a topical map and a 90-day roadmap, delivered in your template.
- Technical and on-page audit, with evidence for each finding
- Topical map and keyword architecture
- 90-day roadmap in priority order, with an effort estimate for each item
- A walkthrough you can present as your own
- Questions answered while the work is done
AI search citation audit
How AI search tools describe and cite your client, where the gaps are, and a 90-day roadmap to close them.
- Citation audit across ChatGPT, Gemini, Perplexity and Google AI Overviews
- Chunking and entity gap analysis
- 90-day improvement roadmap
- Questions answered while the work is done
Content pipeline audit
How your client’s content is planned, briefed and published, where coverage is missing, and a 90-day rebuild plan.
- Coverage model of what the site covers and misses
- Pipeline diagnosis, from planning to publishing
- Brief framework draft
- 90-day rebuild roadmap
Retail prices as published on each service page, set on 24 October 2026. Each audit is a fixed fee with no follow-on commitment. Marketing, strategy and growth audits are quoted per client by the same rule. All prices are on the white-label price list.
FAQ
Put your name on an audit you can stand behind.
Partner enquiries are open. Tell me about the client’s site and what they have asked for, and I will tell you which audit fits.
Useful before you decide
Writing and tools on the same audit work, so you can judge the approach before you brief me.