AI SEO Software Directory
14 AI SEO tools for tracking and improving how your brand appears in ChatGPT, Gemini, Perplexity and Google AI Overviews, with prices, prompts per plan, free options and trials taken from each vendor’s own pricing page and linked to it.
Showing all 14 tools
Ahrefs Brand Radar
Web appAhrefs' AI visibility tool: custom prompt tracking and an index of 538 million prompts.
- From
- $50/moCustom prompts, starting price; AI Visibility Index from $199/mo
- Free option
- None listed
- Free trial
- None listed
- Plans
- Paid Ahrefs plans include a few prompts: 5 on Lite, 10 on Standard, 20 on Advanced.
Checked 6 November 2026 · Source
Alli AI
Web appDeploys SEO and AI search fixes site-wide from one snippet, including pre-rendering for AI crawlers.
- From
- $299/moBusiness plan, billed monthly; annual saves up to 17%
- Free option
- None listed
- Free trial
- 10-day free trial
- Plans
- Agency $599/mo with 15 sites and API access.
Checked 6 November 2026 · Source
AthenaHQ
Web appAI search visibility tracking with a content optimisation agent, priced in credits.
- From
- $295/moStarter plan; 17% off annual
- Free option
- Essential plan with a $25 free credit (300 credits)
- Free trial
- None listed
- Plans
- Enterprise custom; API access and extra credits are paid add-ons.
Checked 6 November 2026 · Source
Goodie
Web appAI search visibility tracking with optimisations and AEO strategist support.
- From
- $295/moCore plan, billed monthly; 2 months free annually
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- Pro $999/mo with 250 prompts and 8 models.
Checked 6 November 2026 · Source
LLMrefs
Web appTracks keywords rather than prompts in AI search, generating the prompts for each keyword.
- From
- $79/moAll in One plan, marked limited time
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- One plan covering all AI search engines, unlimited projects and API access.
Checked 6 November 2026 · Source
Otterly.AI
Web appTracks brand mentions and cited sources in ChatGPT, AI Overviews, Perplexity and Copilot.
- From
- $29/moLite plan, billed monthly; 15% off annually
- Free option
- None listed
- Free trial
- Free trial
- Plans
- Standard $189/mo with 100 prompts; Premium $489/mo with 400.
Checked 6 November 2026 · Source
Peec AI
Web appAI search visibility tracking for brands and agencies, priced by prompts.
- From
- $95/moStarter plan, billed monthly; 15% off yearly
- Free option
- None listed
- Free trial
- Free trial
- Plans
- Pro $245/mo with 150 prompts; Advanced $495/mo with 350 prompts.
Checked 6 November 2026 · Source
Profound
Web appTracks how a brand appears in AI answer engines, with AI agents for marketing work.
- From
- Enterprise pricing through a demo
- Free option
- None listed
- Free trial
- Free trial: 50 prompts run daily for 7 days
- Plans
- Enterprise tracks up to 9 answer engines, with SSO and dedicated support.
Checked 6 November 2026 · Source
Rankscale
Web appAI search rank tracking priced in credits, with page audits and dashboards.
- From
- $99/moPro plan; yearly billing saves 15%
- Free option
- None listed
- Free trial
- Pro plan free to try
- Plans
- Pro+ $229/mo; Growth $385/mo for agencies.
Checked 6 November 2026 · Source
Scrunch
Web appAI visibility monitoring, AI bot traffic analysis and site audits for AI search.
- From
- $250/moCore plan
- Free option
- None listed
- Free trial
- 7-day free trial
- Plans
- Enterprise adds more models, API access and an agent experience platform.
Checked 6 November 2026 · Source
Search Atlas
Web appAn SEO suite whose OTTO agent applies on-site fixes, with LLM visibility tracking.
- From
- $99/moStarter plan, billed monthly
- Free option
- None listed
- Free trial
- 7-day trial
- Plans
- Growth $199/mo adds ChatGPT, Gemini and AI Mode visibility; Pro $399/mo.
Checked 6 November 2026 · Source
Semrush (SEO + AI Search)
Web appSemrush's plan that combines its SEO tools with AI visibility tracking.
- From
- $199/moStarter plan, billed monthly; $165.17/mo billed annually
- Free option
- Free plan with 10 reports a day
- Free trial
- Free trial
- Plans
- Pro+ $299/mo with 100 prompts; the AI Visibility Toolkit adds brand and competitor reports.
Checked 6 November 2026 · Source
Surfer AI Tracker
Web appSurfer's AI visibility tracker, collecting answers from the AI apps rather than model APIs.
- From
- $82/moAI Search Analytics plan, billed yearly; $95 monthly
- Free option
- None listed
- Free trial
- None listed
- Plans
- Also included in Surfer's Standard (25 prompts, weekly), Pro and Peace of Mind plans.
Checked 6 November 2026 · Source
Writesonic
Web appAI search visibility tracking with AI articles, site audits and agents to fix gaps.
- From
- $79/moStarter plan, billed annually; saves $240 a year against monthly
- Free option
- None listed
- Free trial
- Free trial, no card required
- Plans
- Basic $199/mo and Growth $399/mo billed annually, with more prompts and sentiment analysis.
Checked 6 November 2026 · Source
No tool matches every filter. Clear one to see more.
Which kind of AI SEO tool you need
AI SEO software does one of two jobs. Visibility trackers (Profound, Peec AI, Otterly.AI, Rankscale, LLMrefs, Surfer AI Tracker, Ahrefs Brand Radar) run a set of prompts through ChatGPT, Gemini, Perplexity, Google AI Overviews and other answer engines on a schedule, and report how often your brand is mentioned, in what position, next to which competitors and citing which sources. Optimisation tools (Alli AI, Search Atlas, Scrunch, AthenaHQ, Goodie, Writesonic) add the fixing: site audits for AI crawlers, content recommendations, or changes deployed to the site. Semrush and Search Atlas fold AI visibility into a full SEO suite.
The numbers deserve care. The same prompt can get a different answer from one run to the next, by phrasing and by user, so a tracker is sampling rather than reading a fixed ranking; the guide to tracking brand mentions in AI covers what that means for the figures, and the AI search visibility guide covers what to change on the page. To see how one of your passages reads to an AI answer, the AI citability checker is free.
How AI SEO tools are priced
Most trackers charge by prompts, and three other things multiply them: how many AI models each prompt runs on, how often it runs, and in how many countries. Peec AI’s pricing page spells it out: monthly AI answers are tracked prompts × active models × tracking frequency. Others sell credits instead (AthenaHQ counts one credit per AI response, Rankscale and Search Atlas use credit pools), so compare plans by the number of answers they buy, not by the headline price.
| Tool | Starting price | What the starting plan includes |
|---|---|---|
| Ahrefs Brand Radar | $50/mo | Lite plan: 5 prompts, daily, 150 checks a month |
| Alli AI | $299/mo | 5 sites, 5 team members, 500 keywords, 1,250 pages |
| AthenaHQ | $295/mo | 3,600 credits a month, 1 credit = 1 AI response, 11 models |
| Goodie | $295/mo | 110 prompts, 5 models, daily, 50 optimisations a month |
| LLMrefs | $79/mo | 500 prompts, weekly reports, all AI search engines |
| Otterly.AI | $29/mo | 15 prompts, 4 AI engines, daily, unlimited team members |
| Peec AI | $95/mo | 50 prompts, 3 models, daily, unlimited users |
| Profound | Trial: 50 prompts, daily for 7 days, ChatGPT, Gemini and Google AI Overviews | |
| Rankscale | $99/mo | 1,200 credits a month, up to 4,800 AI answers, 10 brand dashboards |
| Scrunch | $250/mo | 125 prompts, 5,000 responses a month, 4 LLMs, 5 users |
| Search Atlas | $99/mo | 1 project, 1 seat, OTTO SEO on 1 site, 500 AI visibility credits |
| Semrush (SEO + AI Search) | $199/mo | 50 prompts tracked daily, 1 domain for AI brand performance, plus the SEO tools |
| Surfer AI Tracker | $82/mo | 50 prompts, daily, ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews |
| Writesonic | $79/mo | 50 prompts daily across ChatGPT, Gemini and AI Overviews, 15 AI articles |
As each vendor words it on its pricing page, 6 November 2026. Daily tracking of 50 prompts on 3 models is about 4,500 AI answers a month; weekly tracking of the same prompts is about a quarter of that.
Compare at a glance
| Tool | What it does | Free option | From |
|---|---|---|---|
| Ahrefs Brand Radar | AI search visibility tracking | No | $50/mo |
| Alli AI | AI search optimisation | No | $299/mo |
| AthenaHQ | AI search visibility tracking, AI search optimisation | Yes | $295/mo |
| Goodie | AI search visibility tracking, AI search optimisation | No | $295/mo |
| LLMrefs | AI search visibility tracking | No | $79/mo |
| Otterly.AI | AI search visibility tracking | No | $29/mo |
| Peec AI | AI search visibility tracking | No | $95/mo |
| Profound | AI search visibility tracking | No | On request |
| Rankscale | AI search visibility tracking | No | $99/mo |
| Scrunch | AI search visibility tracking, AI search optimisation | No | $250/mo |
| Search Atlas | All-in-one suite, AI search optimisation, AI search visibility tracking | No | $99/mo |
| Semrush (SEO + AI Search) | All-in-one suite, AI search visibility tracking | Yes | $199/mo |
| Surfer AI Tracker | AI search visibility tracking | No | $82/mo |
| Writesonic | AI search visibility tracking, AI search optimisation | No | $79/mo |
“From” is the lowest published starting price, as billed on the vendor’s page; see each listing for the billing basis.
How this directory is built
Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.
There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.