Content Optimisation Software Directory
12 content optimization tools for briefs, scoring and drafting, with prices, what each starting plan includes, free plans and trials taken from each vendor’s own pricing page and linked to it.
Showing all 12 tools
Clearscope
Web appContent briefs and grading for search, with page tracking.
- From
- $129/moEssentials plan
- Free option
- None listed
- Free trial
- 14-day free trial
- Plans
- Business $399/mo; extra tracked queries, pages and drafts sold separately.
Checked 4 November 2026 · Source
Dashword
Web appContent reports, briefs and scoring for new and existing pages.
- From
- $99/moStartup plan
- Free option
- Free plan with free content scoring; first report free, no card required
- Free trial
- None listed
- Plans
- Business from $349/mo for 100 content reports; API and MCP server on every account.
Checked 4 November 2026 · Source
Frase
Web appResearch, briefs and drafting for search content.
- From
- $49/moStarter plan, billed monthly; $39/mo billed yearly
- Free option
- None listed
- Free trial
- 7-day free trial, no card required
- Plans
- Professional $129/mo, Scale $299/mo; extra seats $29/mo.
Checked 4 November 2026 · Source
Keyword Insights
Web appClusters keywords by shared search results and writes content briefs.
- From
- $58/moBasic plan, 10,000 credits, billed monthly; 20% off annually
- Free option
- None listed
- Free trial
- 7-day trial for $1
- Plans
- Clustering costs 1 credit a keyword, briefs 100 credits. Professional $99/mo with 20,000 credits.
Checked 4 November 2026 · Source
MarketMuse
Web appContent planning, briefs and topic analysis.
- From
- Paid plans through a demo
- Free option
- Free plan, 1 user, 10 queries a month
- Free trial
- None listed
- Plans
- Paid plans: Optimize, Research and Strategy.
Checked 4 November 2026 · Source
NEURONwriter
Web appContent editor that scores drafts against ranking pages, with AI writing and AI search monitoring.
- From
- $23/moBronze plan; yearly billing gives 2 months free
- Free option
- None listed
- Free trial
- Free trial
- Plans
- Silver $45/mo, Gold $69/mo, Platinum $93/mo, Diamond $117/mo; AI search monitoring add-on from $9/mo.
Checked 4 November 2026 · Source
Page Optimizer Pro
Web appOn-page optimisation reports that compare a page with the pages ranking for its keyword.
- From
- $40/moBasic plan, billed monthly
- Free option
- None listed
- Free trial
- 7-day refund guarantee
- Plans
- Unlimited $62/mo and Teams $119/mo billed annually; extra credits from $15 for 10.
Checked 4 November 2026 · Source
Scalenut
Web appAI content creation and optimisation, now with AI search visibility tracking.
- From
- $59/moStarter plan, billed monthly; $21/mo billed annually at an early-access discount
- Free option
- None listed
- Free trial
- None listed
- Plans
- Plus $89/mo, Professional $199/mo billed monthly; the annual discount applies to annual plans only.
Checked 4 November 2026 · Source
Surfer
Web appDrafts and scores content against the pages that rank for a query.
- From
- $49/moDiscovery plan, billed yearly
- Free option
- None listed
- Free trial
- None listed
- Plans
- Standard $99/mo, Pro $182/mo, Peace of Mind $299/mo, billed yearly.
Checked 4 November 2026 · Source
Thruuu
Web appSERP analysis, content briefs and keyword clustering, priced by credits.
- From
- $13/moStarter plan, 75 credits
- Free option
- Free plan: 10 SERP analyses, 2 briefs, 500 keywords clustered
- Free trial
- None listed
- Plans
- Pro $33/mo for 250 credits, Agency $66/mo for 700; credits are given upfront.
Checked 4 November 2026 · Source
Topic
Web appContent briefs and optimisation for search, priced per brief.
- From
- $99/moStarter plan; 20% off paid annually
- Free option
- None listed
- Free trial
- None listed
- Plans
- Plus $199/mo for 25 briefs, Premium $299/mo for 50; unused credits roll over one month.
Checked 4 November 2026 · Source
WriterZen
Web appKeyword clustering, topic discovery and a content creator, sold as a one-time purchase.
- From
- $75 one-offKeyword Research plan, one-time purchase
- Free option
- None listed
- Free trial
- None listed
- Plans
- All-In-One Basic $150 and Advanced $225, one-time, add the content creator; extra credits and seats at $9 a seat a month.
Checked 4 November 2026 · Source
No tool matches every filter. Clear one to see more.
Which content tool you need
Content optimisation tools read the pages that rank for a query and tell you what yours is missing: terms, questions, headings, length. They differ in where they sit in the workflow. Brief and research tools (Topic, Thruuu, Frase, MarketMuse, Keyword Insights) help before writing, by summarising the results and suggesting an outline. Editors that score a draft (Surfer, Clearscope, NEURONwriter, Dashword, Page Optimizer Pro) grade the text as you write it. All-in-one writers (Scalenut, WriterZen, Frase) add a content creator or AI drafting; tools that only generate articles are in the AI content software directory. Several now also track how a brand shows up in AI answers; dedicated trackers are in the AI SEO software directory. For general AI writing, ad creative and video tools, see the AI marketing software directory.
A score is a comparison with what already ranks, not a measure of whether the page answers the question better. Use it to find gaps, then decide which ones matter. The coverage gap checker runs the same kind of comparison free, and the content brief guide covers what a brief should contain.
What the starting plan includes
| Tool | Starting price | What the starting plan includes |
|---|---|---|
| Clearscope | $129/mo | 50 tracked queries, 50 pages, 20 drafts a month |
| Dashword | $99/mo | 30 content reports |
| Frase | $49/mo | 10 articles and 50 audit pages a month; 1 seat, 1 site |
| Keyword Insights | $58/mo | 10,000 credits; a content brief uses 100 |
| NEURONwriter | $23/mo | 2 projects, 25 documents, 15,000 AI credits |
| Surfer | $49/mo | 120 documents to create or optimise; 10 pages tracked |
| Thruuu | $13/mo | 75 credits: up to 75 SERP analyses or 15 briefs |
| Topic | $99/mo | 10 content briefs and optimisations a month, 1 user |
As each vendor words it on its pricing page, 4 November 2026. Units differ (documents, reports, briefs, credits), so count how many pages you write and update in a month before comparing.
Compare at a glance
| Tool | What it does | Free option | From |
|---|---|---|---|
| Clearscope | Content optimisation | No | $129/mo |
| Dashword | Content optimisation | Yes | $99/mo |
| Frase | Content optimisation | No | $49/mo |
| Keyword Insights | Keyword research, Content optimisation | No | $58/mo |
| MarketMuse | Content optimisation | Yes | On request |
| NEURONwriter | Content optimisation | No | $23/mo |
| Page Optimizer Pro | Content optimisation | No | $40/mo |
| Scalenut | Content optimisation | No | $59/mo |
| Surfer | Content optimisation | No | $49/mo |
| Thruuu | Content optimisation, Keyword research | Yes | $13/mo |
| Topic | Content optimisation | No | $99/mo |
| WriterZen | Keyword research, Content optimisation | No | $75 one-off |
“From” is the lowest published starting price, as billed on the vendor’s page; see each listing for the billing basis and currency.
How this directory is built
Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.
There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.