PPC Management Services for Google Ads and Microsoft Ads
Audits, account builds and monthly management for Google Ads and Microsoft Advertising, with tracking verified before any budget is spent. You own the account and pay for the ads; my fee is flat and shown separately.
PPC management for your own account
I audit or build your Google Ads or Microsoft Advertising account, then manage it every month. Before any budget is spent, I check that conversion tracking records the result you actually want, because automated bidding learns from those conversions and spends accordingly.
The account stays yours, the ad spend goes straight from you to Google or Microsoft, and my fee is flat per ad account. Every month you get a report that shows what the ads cost, what they produced and what changes next.
The PPC work, end to end
Account audits
Structure, settings, tracking, search terms and wasted spend, with fixes in priority order.
Conversion tracking
Google Ads conversions, GA4 and Google Tag Manager set up and tested before budget is spent.
Campaign builds
Search, Shopping, Performance Max and display campaigns in Google Ads, and Microsoft Advertising campaigns built or imported from Google.
Ads and assets
Headlines, descriptions and assets written for your offer, then tested.
Ongoing management
Search term reviews, negative keywords, bids, budgets and ad tests, every month.
Monthly reporting
Spend as Google charged it, conversions, cost per conversion, the return after my fee, and what changes next.
You own the account; I get the access the work needs
The Google Ads account stays in your name, on your payment method. I work with Standard access. In Google’s access levels, Standard can edit campaigns but cannot give anyone access or change access levels; only Admin can. So you control who is in the account, and removing me takes a minute.
Microsoft Advertising works the same way: the account stays yours, and I join it as a user.
What Google requires of anyone managing your ads
Anyone who manages Google Ads for a client is a third party under Google’s third-party policy, which asks third parties to be transparent about their services, costs and the results to expect. Its transparency requirements include reporting cost at the exact amount Google charged, excluding the third party’s fees, disclosing management fees in writing before the first purchase and on every invoice, and giving clients their customer ID when they ask.
That is how I work. My fee is in writing before you buy and on its own line of every invoice, ad spend is reported exactly as Google charged it, and your customer ID is yours whenever you want it.
From first call to first report
Brief and access
Your goals, budget, landing pages and what has been tried, then Standard access to the account.
Audit and tracking
The audit, and conversion tracking checked or set up before anything else changes.
Build or fix
On a build, the campaigns go live; on management, the fixes from the audit.
Manage and report
Search terms, bids, budgets and tests, then the report and a short call.
Three ways to start
My prices are the market rate. Clutch puts most PPC agencies at $100 to $149 an hour; 19 hours a month at the $124.50 midpoint is $2,365.50, rounded to $2,350 a month. Fixed engagements are that figure pro rata: 2 weeks is $1,100 and 4 weeks is $2,150.
The fee is flat per ad account, never a percentage of spend, and it does not include the spend itself, which you pay to Google or Microsoft.
PPC audit
A review of your Google Ads or Microsoft Advertising account, with the fixes in priority order.
- Account structure and settings
- Conversion tracking check
- Search terms, keywords and negatives
- Bidding, budgets and wasted spend
- A prioritised fix list your team can act on
Account build
A new or rebuilt account, with tracking verified before any budget is spent.
- Everything in the audit
- Keyword research and campaign structure
- Ads and assets written for your offer
- Conversion tracking set up and tested
- Launch, then two weeks of close checking
Monthly management
Ongoing management of your account, with a monthly report on what it cost and what it produced.
- Search term reviews and negatives
- Bid, budget and asset changes
- Ad testing
- Landing page feedback
- A monthly report and a short call
Market rate from Clutch’s PPC pricing guide, checked on 8 November 2026. Accounts with very large budgets or many campaigns are scoped before I quote. Agencies can resell the same work at half these prices through white-label PPC.
FAQ
Find out what your ad spend is really buying.
I am taking on new PPC clients. Tell me about the account, the budget and the goal, and I will tell you which option fits, or whether you need one at all.
Useful before you decide
What a good PPC report shows, and the numbers to compare against.