White-Label SEO Reseller Programme for Agencies
Resell SEO under your agency’s name from a published wholesale price list, with help selling it: I scope your prospects before you quote, can join sales calls as part of your team, and deliver the work unbranded.
Sell SEO under your name, with help closing the sale
My white-label SEO covers delivery: I do the work, you send it as your own. The reseller programme adds the part that comes before delivery, which is selling it. You bring a prospect; I look at their site and tell you what they need and what it costs you at wholesale; you quote your own price, and I can join the sales call as part of your team.
Once the client signs with you, the work runs exactly as white-label SEO does: unbranded, in your template, with every account in your client’s name or yours.
Help selling, not only delivering
A published wholesale price list
The prices below, set by one rule: half my published retail price, rounded to the nearest $50.
Scoping before you quote
Send me a prospect’s site and what they have asked for. I tell you which option fits and what it costs you, before you send a proposal.
Sales calls under your name
I can join a call as part of your team to answer the technical questions, and never mention my own business.
Service descriptions for your proposals
Plain descriptions of each option and what it delivers, written for you to edit and send under your brand.
Delivery and reporting as white-label
Audits, fixes, briefs and monthly reports, unbranded or in your template.
Your client, your accounts
A mutual NDA and a non-solicitation commitment before you name a client. Accounts stay owned by your client or your agency.
The reseller price list
Every price is half my published retail price for the same work, rounded to the nearest $50. You set your client’s price.
| Service | Retail | Wholesale to you |
|---|---|---|
| SEO audit 4-week engagement | $3,000 | $1,500 |
| Architecture sprint 12-week engagement | $9,000 | $4,500 |
| Monthly SEO 3 to 6 month retainer | $3,250/mo | $1,650/mo |
| AI search citation audit From the AI search visibility service | $2,250 | $1,150 |
| Content pipeline audit From the content systems service | $1,650 | $850 |
Retail prices as published on each service page, set on 24 October 2026.
What you actually keep
Reseller programmes tend to advertise margins: The HOTH says most of its resellers see 40 to 60%, and SEOReseller advertises 75%. A figure like that is usually the gap between your price and the wholesale price. What you keep is smaller, because selling and managing the account takes your own time, and payments cost fees.
The table takes my monthly SEO at $1,650 wholesale and three client prices. The last two columns assume, as an example, 6 hours of your time a month at $50 an hour and 3% payment fees.
| Your client pays | Price minus wholesale | As a margin | After your time and fees | Real margin |
|---|---|---|---|---|
| $2,500/mo | $850 | 34.0% | $475 | 19.0% |
| $3,250/mo | $1,600 | 49.2% | $1,202.50 | 37.0% |
| $4,000/mo | $2,350 | 58.8% | $1,930 | 48.3% |
Example figures, not a forecast. The markup calculator works it out for your own price, hours and fees, and gives the price that leaves the margin you want.
From prospect to first report
Partner call and NDA
What your agency sells and to whom, then a mutual NDA before you share a prospect’s details.
Scope the prospect
You send the site and the request. I reply with the option that fits, what it costs you and what it delivers.
You quote and close
Your proposal, your price. I can join the call as part of your team if the prospect has technical questions.
Deliver and report
The work runs as white-label SEO, with a monthly report you send as your own.
Which arrangement suits you
If your agency already sells SEO and only needs the work done, plain white-label SEO is enough. The reseller programme suits agencies that get asked for SEO but have not sold it before, and want help scoping and pricing it. The difference between the two arrangements, and the contract clauses that matter in both, are set out in what white-label SEO is and how it works.
FAQ
Start reselling SEO with your first prospect.
Partner enquiries are open. Tell me what your agency sells and send a prospect you want to quote, and I will scope it with you.
Useful before you decide
Writing and tools for pricing and selling SEO you do not deliver in-house.