Web Analytics Software Directory
12 web analytics tools, from Google Analytics and privacy-friendly alternatives to product analytics, with prices by pageviews or events, free plans and trials taken from each vendor’s own pricing page and linked to it.
Showing all 12 tools
Amplitude
Web appProduct analytics with session replay, experimentation, guides and surveys.
- From
- Free
- Free option
- Free plan, 2M events a month
- Free trial
- None listed
- Plans
- Plus starts at $0 with the first 2M events free; Growth and Enterprise are custom.
Checked 7 November 2026 · Source
Cloudflare Web Analytics
Web appCloudflare's free, lightweight website analytics, built to be privacy-first.
- From
- Free
- Free option
- Free
- Free trial
- None listed
Checked 7 November 2026 · Source
Fathom Analytics
Web appSimple, privacy-focused website analytics that needs no cookie banner, with events and revenue.
- From
- $15/moUp to 100,000 monthly pageviews, 50 sites, billed monthly
- Free option
- None listed
- Free trial
- 7-day free trial, card required
- Plans
- Two months free billed yearly. $25/mo for 200,000 pageviews.
Checked 7 November 2026 · Source
Google Analytics 4
Web appGoogle's free analytics for websites and apps, with reports, attribution and Google Ads integration.
- From
- Free
- Free option
- Free
- Free trial
- None listed
Checked 7 November 2026 · Source
Heap
Web appProduct analytics from Contentsquare, with funnels, journeys, retention and an AI assistant.
- From
- Free
- Free option
- Free plan, up to 10k monthly sessions
- Free trial
- None listed
- Plans
- Growth is priced after you install the snippet; Pro and Premier are custom.
Checked 7 November 2026 · Source
Matomo
Web appFull web analytics you can host yourself for free or use in the cloud, with no data sampling.
- From
- $26/moCloud Business, 50,000 hits a month, billed monthly, excl. tax
- Free option
- On-Premise free to download and self-host
- Free trial
- Free trial of Cloud, no card required
- Plans
- Two months free billed annually. Extra hits $2.60 per 5,000.
Checked 7 November 2026 · Source · second source
Mixpanel
Web appProduct analytics for funnels, retention and user behaviour, with session replay and experiments.
- From
- Free
- Free option
- Free plan, up to 1M events a month
- Free trial
- None listed
- Plans
- Growth starts at $0 with the first 1M events free, then priced by event volume.
Checked 7 November 2026 · Source
Pirsch
Web appPrivacy-friendly analytics with a built-in URL shortener, events, funnels and server-side tracking.
- From
- $6/moStandard, 10,000 monthly page views, ex tax
- Free option
- None listed
- Free trial
- 30-day free trial, no card required
- Plans
- Plus $12/mo adds funnels, A/B testing and unlimited websites.
Checked 7 November 2026 · Source
Plausible
Web appLightweight, cookieless analytics made and hosted in the EU, with goals, funnels and Search Console data.
- From
- $9/moStarter, 1 site, up to 10k monthly pageviews, billed monthly
- Free option
- None listed
- Free trial
- 30-day free trial, no card required
- Plans
- Two months free billed yearly. Growth $14/mo for 3 sites; price rises with pageviews. Open-source code.
Checked 7 November 2026 · Source
PostHog
Web appProduct analytics, session replay, feature flags, experiments and surveys in one platform.
- From
- Free
- Free option
- Free tier every month, no card required
- Free trial
- None listed
- Plans
- Usage above the free tier is billed per product; add a card to go past the limits.
Checked 7 November 2026 · Source
Simple Analytics
Web appEU-hosted, cookieless website analytics on a one-page dashboard, with a free hobby plan.
- From
- $20/mo100k pageviews, 1 user, billed monthly
- Free option
- Free plan for hobby sites, 5 websites, 1 month history, badge required
- Free trial
- 14-day free trial
- Plans
- Two months free billed annually. Extra users $20/mo each.
Checked 7 November 2026 · Source
Umami
Web appOpen-source, cookieless analytics, free to self-host or run in Umami Cloud, priced by events.
- From
- $20/moPro, 1 million events, up to 20 websites
- Free option
- Free Hobby plan, 100K events, 1 website; free to self-host
- Free trial
- 14-day free trial
- Plans
- Business $200/mo adds session replays and heatmaps. Extra events are billed per event.
Checked 7 November 2026 · Source
No tool matches every filter. Clear one to see more.
Which kind of analytics you need
Web analytics tools count visits and what people do on your site. They split three ways. Website traffic analytics (Google Analytics 4, Cloudflare Web Analytics, Matomo) report sessions, sources, pages and conversions, and Google Analytics connects to Google Ads. Privacy-friendly analytics (Plausible, Fathom, Simple Analytics, Umami, Pirsch, Matomo) avoid cookies and personal data, so several say you need no cookie banner, and they show a simpler dashboard. Product and event analytics (Mixpanel, Amplitude, PostHog, Heap) follow users through an app with funnels, retention and cohorts, and often add session replay and experiments.
Many teams run two: GA4 for marketing attribution and a privacy-friendly or product tool alongside it. Whatever you use, consistent UTM tags keep your channels clean: the UTM builder shows which GA4 channel each link lands in, and the guide to measuring organic when attribution breaks covers what analytics can and cannot tell you. To build and test the pages your traffic lands on, see the landing page builder directory.
How web analytics is priced
Most paid tools charge by traffic: monthly pageviews (Plausible, Fathom, Simple Analytics, Pirsch), hits (Matomo Cloud) or events (Umami, Mixpanel, Amplitude, PostHog). Plausible starts at $9 a month for 10k pageviews and Fathom at $15 a month for 100,000. Product analytics tools give a large free allowance, 1M events a month on Mixpanel and PostHog and 2M on Amplitude, then charge for volume. Google Analytics and Cloudflare Web Analytics are free, and Matomo On-Premise and Umami are free to host yourself. Estimate your monthly pageviews or events before comparing.
| Tool | Starting price | What the starting plan includes |
|---|---|---|
| Amplitude | Free | 2M events, product analytics, 10K session replays |
| Fathom Analytics | $15/mo | 100,000 pageviews, 50 sites, events, UTM tracking, API |
| Heap | Free | Core analytics charts, 6 months data history, up to 10k monthly sessions |
| Matomo | $26/mo | 50,000 hits, 30 websites, 30 team members, funnels, heatmaps and session recordings |
| Mixpanel | Free | Up to 1M events, 10K session replays, unlimited seats |
| Pirsch | $6/mo | 50 websites, unlimited members, unlimited data retention |
| Plausible | $9/mo | 1 site, 10k monthly pageviews, goals and custom events, no retention limit |
| PostHog | Free | 1M analytics events, 5K session recordings, 1M feature flag requests a month |
| Simple Analytics | $20/mo | 100k pageviews, 1 user, one-page dashboard |
| Umami | $20/mo | 1 million events, 20 websites, 10 team members, 2-year retention |
As each vendor words it on its pricing page, 7 November 2026.
Compare at a glance
| Tool | What it does | Free option | From |
|---|---|---|---|
| Amplitude | Product and event analytics | Yes | Free |
| Cloudflare Web Analytics | Website traffic analytics, Privacy-friendly, cookieless analytics | Yes | Free |
| Fathom Analytics | Privacy-friendly, cookieless analytics | No | $15/mo |
| Google Analytics 4 | Website traffic analytics | Yes | Free |
| Heap | Product and event analytics | Yes | Free |
| Matomo | Website traffic analytics, Privacy-friendly, cookieless analytics | Yes | $26/mo |
| Mixpanel | Product and event analytics | Yes | Free |
| Pirsch | Privacy-friendly, cookieless analytics | No | $6/mo |
| Plausible | Privacy-friendly, cookieless analytics | No | $9/mo |
| PostHog | Product and event analytics | Yes | Free |
| Simple Analytics | Privacy-friendly, cookieless analytics | Yes | $20/mo |
| Umami | Privacy-friendly, cookieless analytics | Yes | $20/mo |
“From” is the lowest published starting price, as billed on the vendor’s page; see each listing for the billing basis and traffic allowance.
How this directory is built
Every price, plan, free option and trial here was read from the vendor’s own website on the date shown, and each tool links to the exact page it came from. Prices are written as the vendor showed them, in the currency it showed, with how they are billed: monthly, yearly or one-off. Some vendors show prices in a different currency depending on where you are, so check the source before you buy.
There are no ratings, rankings or paid placements, and no affiliate links. Tools are listed A to Z. Where a vendor does not publish a price, the listing says so rather than quoting a third party. Prices are rechecked every quarter; the date on each listing is the last time it was confirmed. If a listing is wrong or out of date, tell me and it will be corrected.