Now

Updated April 2026

A snapshot of what I’m working on, reading, and experimenting with, refreshed every 4–6 weeks. Inspired by Derek Sivers’ /now page convention ↗.

Most pages on this site are designed for visitors. This one’s a working log, kept honest, updated regularly, and useful mostly to me.

Primary focus BetterBugs growth systems Architecting the next phase, AI-citation infrastructure and programmatic utility expansion.
Location Bangalore, India · Remote Working hours mostly overlap with EU and US east-coast SaaS teams.
Availability Limited Q3 engagements 2 advisory slots open

What I’m working on

Active projects this month, roughly ordered by how much of my week each one consumes.

BetterBugs Q3 architecture review

Engagement

Mid-engagement system review and the build plan for the next 90 days. Focusing on AI-citation depth, programmatic-page layer expansion, and the next 30 utility assets.

In progress · 60%

AI-citation tracking tool (v0.5)

Build

A new tool for the tools library, monitor when your brand or domain gets cited in ChatGPT, Perplexity, and Gemini responses across tracked queries. Working through query-sampling architecture this week.

Building · 40%

Long-form essay series: AI-search infrastructure

Writing

A 6-part series on how SaaS distribution will be shaped by AI retrieval. Two published, four in progress. Pacing one essay every 10–14 days.

Series · 2 of 6

Site v2 refinement

Personal

Iterating on this site, sidebar refinement, dark-mode polish, and adding the Case Studies layer. You’re looking at it.

Ongoing · 80%

What I’m reading

Currently in rotation, books, papers, essays. Not exhaustive, just what’s actually open right now.

Experiments running

Small bets I’m running this quarter to test specific hypotheses. Most won’t ship publicly, that’s the point.

01

Citation-rate decay on month-old content

Measuring how quickly AI-citation surface degrades on content older than 90 days, and whether minor refreshes restore it.

Mid · week 5/8
02

Entity-graph density vs. ranking velocity

Testing whether pre-loading topical clusters with dense entity coverage accelerates initial ranking compared to standard publishing.

Early · week 2/12
03

Programmatic utility variants, fan-out economics

Quantifying the marginal cost vs. marginal traffic gain on each programmatic variant past the 50-page mark.

Late · week 11/12
04

Founder distribution loop, writing cadence vs. inbound

Tracking how this site’s publishing rhythm correlates with inbound enquiries. Sample-size still small, but trend is visible.

Early · ongoing

Recently shipped

The last 4–6 things that went live. Anything older is on the about page timeline.

Operator note

Quarter focus right now is depth over breadth, fewer experiments, longer essays, deeper architecture work. The temptation to publish more is constant; the discipline to publish less but better is the harder skill. Asking myself once a week: is this work compounding, or am I just performing motion? If you have something worth talking about that fits that filter, my inbox is open.

This page updates every 4–6 weeks · Last refreshed April 14, 2026 /now page convention ↗