Yash Tulsyani
I’m Yash Tulsyani
Results-driven Brand Marketing Leader with 6 years of expertise in B2B SaaS Demand Generation, Growth, Digital Marketing, and Business Development.
Skilled in crafting and executing marketing campaigns that drive brand growth and awareness. Proficient in content creation, SEO strategy, and market research — focused on optimizing lead generation and online visibility.
My Marketing Approach
I’ve adopted a framework that emphasizes defining Leading Metrics & Lagging Metrics, layered over short-term tactics & long-term strategies to drive measurable results.
Data-Driven
Decision-making rooted in analytics, A/B testing, and performance metrics.
Growth-Focused
Strategies designed around sustainable pipeline growth and demand generation.
Cross-Functional
Aligning marketing, sales, and product teams for unified go-to-market execution.
Skills & Tech Stack
Brand Marketing & Strategy
Communication & Collaboration
Lead Gen & Outbound
Web Development & CMS
SEO & Analytics
Content Creation
Industries
Work History
Turabit LLC
B2B SaaS Company — Conversational AI Assistants (Tuva IT, Tuva CX & Tuva HR)
- Designed and developed the company website from scratch (WordPress), launched June 2024.
- SEO & Content Marketing: 8K-10K impressions/mo, 400-500 clicks/mo, 200-250 organic users/mo within 4 months.
- Launched automated cold email campaigns (Lemlist + Apollo) — 20 demos and 30 MQLs in 9 months.
- Led a team of 5 marketing enthusiasts; managed social media increasing engagement by 25%.
- Joined as individual contributor, built and trained a 5-person marketing team within 6 months.
- Set up Marketing Ops and Project Management foundations.
- Created brand guidelines ensuring consistent messaging across all channels.
- Collaborated cross-functionally on campaign strategy, ideation, and execution.
Yash Tulsyani — Content Creator/Influencer
Personal brand & content creation
- 200K+ organic followers — built a community of psychology/philosophy enthusiasts.
- Built an all-inbound counselling business via FB & IG DMs (15-20 organic inquiries/day).
- Diverse experience across multiple social media platforms.
U&I Interiors Pvt. Ltd.
High-end residential and commercial interior design services
- Hosted creative brainstorming sessions, providing guidance to designers and copywriters.
- Pitched creative concepts and strategies to clients and senior leadership.
Writopedia — Creative/Marketing Agency
Full-service creative and marketing agency
- Led creative team across print, digital, social media, and video production.
- Responsible for all in-house and client-based web development assignments.
- Helped achieve maximum ratings for the company through top-tier client work.
Let’s Work Together
I’m always open to discussing new opportunities, collaborations, or just connecting over marketing strategy.