I’m Yash Tulsyani, a Full-Stack Digital Marketer with 6 years of experience in Branding & Marketing.

Results-driven Brand Marketing Leader with expertise in B2B SaaS Demand Generation, Growth, Digital Marketing, and Business Development. Skilled in crafting and executing marketing campaigns that drive brand growth and awareness. Proficient in Content creation, SEO strategy, and market research, with a focus on optimizing lead generation and online visibility. Strong in data-driven decision-making, cross-functional collaboration, and project management, committed to fostering partner relationships and supporting sales in dynamic environments.

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What’s my Marketing Approach?

I’ve adopted a framework that emphasizes the importance of defining ‘Leading Metrics’ and ‘Lagging Metrics’ and layering them over
Short-term tactics & Long-term strategies to drive measurable results.

My Marketing Strategies are loosely Inspired by:

Chris Walker (Refine Labs) Maja Voje (GTM Strategist) Stijn Hendrikse (T2D3.pro) Pierre Herubel Andrew Holland Andrei Zinkevich (Fullfunnel.io)

Marketing Skills & Tech-Stack

Brand Marketing & Strategy

Brand Positioning & Messaging

Brand Identity Guidelines Management

Multi-Channel Campaign Management

Strategic Digital Marketing & Media Planning

Paid Media (LinkedIn, Meta & Google)

Communication & Collaboration

Cross-Functional Team Collaboration

Sales & Marketing Alignment

CRM Management

Lead Gen [Cold Outbound]

Apollo.io

Lemlist

Project Management

Trello, Miro, Figma

MS Excel, MS Powerpoint

Web Development, CMS & CRM

WordPress

BigCommerce

Stripe Ecommerce

Hubspot

Search Engine Optimization

On-Page, Off-Page, Technical SEO

Web Analytics & User Behavior

SEMrush

Google Analytics & Search Console

Microsoft Clarity

Content Creation

ChatGPT

Adobe Creative Suite

Adobe Premiere Pro

Industries

Years

B2B SaaS

Years

Content Creator

Year

Agency

Work History

Turabit LLC

Turabit is a B2B SaaS Company headquartered in the United States. We have built Conversational AI Assistants – Tuva IT, Tuva CX & Tuva HR, to automate to automate your IT Support, Customer Support & HR Support.

Sr. Brand Strategist

Apr 2023 – Present

Designed and Developed the company website from scratch(using WordPress), Launched it on 01st June 2024.
Responsible for SEO Strategy and Content Marketing, initiated in June 2024, 8k-10k Impressions/mo, 400-500 Clicks/mo & Organic traffic of 200-250 users/mo within 4 months of launch.
Launched Automated Outbound Cold Email Marketing Campaigns, using Lemlist and Apollo, achieved 20 Demo Meetings and 30 MQLs from January 2024 to September 2024, and still counting.
I responsibly lead a team of 5 Marketing Enthusiasts, helping, supervising, and approving their work to ensure they match client expectations and marketing standards.
Managed social media channels, creating and curating content to increase follower engagement by 25%.

Brand Strategist

Nov 2022 – Apr 2023

Joined as an individual contributor in 2022, responsible for building and training 5 people marketing team within 6 months.
Responsible for Setting up a successful foundation of Marketing Ops and Marketing Projects Management.
Created and managed brand guidelines, ensuring consistent messaging and visual identity across all channels.
Collaborated with internal partners across Business Development, Product and beyond to shape the strategy, ideation, and execution of campaigns.
Led the Ideation, Direction, Messaging, and Design of projects from start to finish.

Content Creator/Influencer

Yash Tulsyani

Content Creator/Influencer

Aug 2019 – Oct 2022

200k+ Organic Followers (Built a community of psychology/philosophy enthusiasts)
Built an all-inbound counselling business with automation and redirection of inquiries received through Facebook and Instagram DMs, utilizing my existing audience. (Avg. 15-20 organic inbound inquiries for personal counselling/Day)
Diverse working experience and presence across multiple social media platforms.

U&I Interiors Pvt. Ltd.

Provides high-end residential and commercial interior design services.

Content Strategist

Apr 2019 – July 2019

Responsible for hosting creative brainstorming sessions, providing guidance and feedback to designers and copywriters.
Responsible for Pitching creative concepts and strategies to clients and senior leadership teams.

Writopedia

Creative/Marketing Agency

Creative Head

Apr 2018 – Mar 2019

Led the creative team in the development and production of creatives across various mediums, including print, digital, social media, and video.
Responsible for all the in-house and client-based web development assignments. I take pride in having helped the best of clients and getting maximum ratings for the company.