How this site works.
The interface is a desktop. Each section lives at its own URL — clicking dock icons or desktop items navigates to that page, and the relevant window opens automatically.
Windows can be dragged, resized, minimised, and closed. Icons on the desktop can be rearranged by drag — your layout is saved locally.
It’s a design choice, not a gimmick. The structural metaphor matches the practice: the site is a workspace.
Customer Lifetime Value (LTV) Calculator
Customer Lifetime Value (LTV) is the total profit you expect to earn from a customer over their entire relationship with your business.
How to calculate Simple LTV ?
Simple LTV Calculation = Average order value × Number of purchases × Customer lifespan
Example of Simple LTV Calculation:
Monthly spend: ₹1,000
Customer stays: 12 months
LTV = 1,000 × 12 = ₹12,000
| Factor | Value |
|---|---|
| Monthly revenue | ₹1,000 |
| Lifetime | 12 months |
| LTV | ₹12,000 |
Now in a realistic context
you need to factor in your ARPU, Gross Margins and Churn Rate as well to get your Real LTV
Real LTV Calculation = (ARPU × Gross Margin) ÷ Churn Rate
Where:
ARPU = Average revenue per user per month
Gross margin = % of revenue you keep after costs
Churn = % of customers who leave each month
This assumes stable churn and pricing.
Why this matters
LTV tells you how much a customer is actually worth.
It answers:
- How much can I afford to spend to acquire a customer?
- Is my pricing sustainable?
- Is my retention good enough?
Without knowing your real LTV Customer Lifetime Value, you can’t make rational decisions about marketing, sales, or growth.